Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

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Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Here are the five key characteristics that set high-performing short-form videos apart, ensuring they resonate with viewers and achieve their intended impact.

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Ignite Social Media

NOVEMBER 10, 2021

Looking for some inspiring content ideas for social media to help liven up your brand channels? Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix. These are great because you can easily customize the experience for your brand.

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Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

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Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

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Social Media Strategies Summit

APRIL 22, 2021

A further 39% is spent streaming video and TV on sites like YouTube, another social platform. The Discover Nebraska series features native Instagram videos that use a combination of clean, striking design, engaging imagery, and attractive graphics to showcase the best that the state has to offer. Image source. Baylor University.

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Ignite Social Media

OCTOBER 2, 2020

TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process. TikTok has something for everyone and every brand. Watching a video about larva maturity? Use Whatcha Got.

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Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

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Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

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Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Your blog was an important part of your personal brand; 15. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership; 26. But we know we’re not the only ones.

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Pam Moore

SEPTEMBER 26, 2020

SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield. It's not as simple as posting a meme on Facebook accompanied by an opinionated rant and hoping you can sway your friends to vote for the candidate of your choice. Do Politics and Personal Branding Go Together? .

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

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Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

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Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. billion views, with some individual videos reaching upwards of 100 thousand likes. Now, anyone can have the power to make a book fly off the shelves and brands are taking note.

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Unmetric

MAY 31, 2019

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

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Keyhole.co

APRIL 30, 2024

In fact, 54% of business owners leverage TikTok to promote their brands. You share videos. Does it go in line with your social media branding strategy ? The brand uses the green owl logo based on the mascot, Duo. The three groups to focus on are: trending, niche, and branded hashtags. You network.

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Ignite Social Media

APRIL 8, 2022

So is it ok for brands to do the same things individuals can do? As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Using other people’s content can get you sued, more so if you’re a brand. Can Brands Use the TikTok Music Everyone is Using?

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Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

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Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. What is a subreddit?

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Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. If brands can't get users to watch a 30 second ad, they can get [them] to watch a 3 minute branded content piece if it's done right,” states MyPod Studios CEO Jay Miletsky.

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Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Nike’s “Dream Crazy” Video. UGC is a great way to humanize your brand.

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Keyhole.co

JANUARY 24, 2024

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. This meme began in a 2008 episode of the American sitcom ‘The Office’.

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Hootsuite

FEBRUARY 13, 2023

TBT or Throwback Thursday posts can be selfies, audio or video recordings, or even text describing a memory or a past event. Well, it often makes for perfect content for your brand. And if you’re expanding your reach, you’re introducing potential new followers to your brand. Here’s why. It happens every week.

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Keyhole.co

MARCH 4, 2024

For example, they might share behind-the-scenes glimpses of their shows and movies on Instagram, or use TikTok to create short, visually appealing videos that showcase their content in a fun and engaging way. For example, they might create a meme using a popular series or create a reel using a trending audio track on Instagram.

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Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

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Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1

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Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. . The answer is yes!

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Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. It also does not shy away from getting its hands dirty in ad campaigns. Instagram: 1.3

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Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

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Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. Couple that with 40% of consumers who want to see more live video from businesses.

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