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Transforming audiences into communities: Offering real value

Audiense

In this series, we’re talking to real marketers and brands about how they did it. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In our previous blog, we focused on creating meaningful conversation.

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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

While this change could undoubtedly limit brand visibility on Twitter, it will likely result in mostly positive engagement from followers and fans of a brand. A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. Get in contact here !

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How to Find Your Best Followers on Instagram

Jenn's Trends

You see, there are a lot of different ways people interact with your social media profiles: they may be lurkers, they may be big brand advocates, they may be… The post How to Find Your Best Followers on Instagram appeared first on Jenn's Trends.

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What's your social currency?

Akamai Marketing

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. However with most brand pages, this environment is actually fostering a false sense of community. It’s a one-sided conversation.

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Reviewing 10 Restaurants on Facebook

Ari Herzog

Facebook is an excellent marketing platform for a restaurant to help it increase brand awareness, recruit new customers, and empower patrons to network with each other. Comments Comments Related Stories How Twitter Gentrified a City Intersection Why 84% of Your Facebook Fans are Lurkers Approaching Strangers Through Foursquare.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage.