How to Create a Social Media Style Guide for Your Brand (Free Template)

Hootsuite

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Branded hashtags.

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. It will convey your brand’s voice, personality, and help your followers instantly recognize your content when it appears on the feed. Examples from top-brands with tips and tricks you can apply today.

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9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Reformation uses UGC to sell clothes. Just look at its Twitter bio: “i am a brand.

The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. The Brands Using Paid Social Have Changed.

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. When your brand has a turn in the spotlight, don’t waste it! They’re true to the brand.

17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. If you’re brand new or are creating a brand new account, here’s what to do: Step 1: Download the Instagram app. Are you looking to: Increase brand awareness? Establish your brand as an industry leader? For most brands, your Instagram profile photo should be your logo. Regrams and UGC: User-generated content is by nature authentic and compelling.

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The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Hootsuite. Description: Hootsuite , probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. How do you stay on top of all your social media marketing tasks?

How the Instagram Algorithm Works in 2020 (And How to Work With It)

Hootsuite

But in times of uncertainty, attentions are frayed and brands have to work just as hard. What moves can brands make that have an outsized effect on what people see at the top of their feed? For brands and creators, this means that focusing on community engagement is key.

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Top 7 Social Media Management Tools of 2018

Socialmedia.biz

With such widespread use, businesses now have a large audience that they can simply tap into for generating leads and creating brand awareness. In order to help you streamline your workflow, here is a list of 7 social media management tools that you should give a whirl in 2018: HootSuite.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. For example, Hootsuite uses Twitter’s API to publish tweets, and Instagram’s API to schedule posts. For brands, the company logo is usually the best avatar choice. Brand advocate. Brand Awareness.

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