Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

Video 112

Video HootSuite How To UGC 112

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

Template 134

Template Templates Social Media Tips 134

Hootsuite

JANUARY 13, 2022

Increase brand awareness on social media. Use an online scheduling tool that has a best time to publish feature (we might be biased, but Hootsuite is pretty good!) Hootsuite’s Best Time to Publish feature recommends optimal times to post on each of your social networks. Your brand’s tone (more on this below!).

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

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Template Templates Social Media UGC 145

Hootsuite

SEPTEMBER 7, 2022

Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. An educator trying to land their next role may start by building brand awareness. University social media strategists may want to manage brand reputation or increase traffic. Generate UGC. Generate leads.

Education 93

Education Social Media Tips HootSuite 93

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sentiment Price Analysis HootSuite 52

Hootsuite

JULY 5, 2022

A post shared by Hootsuite (@hootsuite). Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Working with Instagram creators can be an effective way to spread the word about your brand.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

MAY 3, 2022

Unlike a content scraper or unintelligent bot, AI content creation tools use what they learn from existing resources to create fresh, original content that’s unique to your brand. A thorough edit by someone who knows and understands your brand is an important final step to making the most of AI-powered content. Lately + Hootsuite.

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Social Media Management Tools Social Media Content 96

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Another common misconception is that brands don’t belong on TikTok. There’s a huge opportunity for brands and organizations of all shapes and sizes on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

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YouTube How To Authentication HootSuite 136

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Reputation Strategy Brands HootSuite 106

Social Media Strategies Summit

JANUARY 5, 2023

In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products. 3% prefer to download a manual or ebook.

Trends 298

Trends Social Media UGC Marketing 298

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

APRIL 6, 2023

Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these seven tips will help you get started. Of course, we’re biased, but we would be remiss if we didn’t suggest Hootsuite for your financial social media needs.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. dollar invested in email marketing, brands earned $36 back. Still, it’s not uncommon for brands to distribute podcasts on their websites. A 2020 Statista survey found that for every U.S.

Tips 98

Tips Content HootSuite UGC 98

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Hootsuite

JULY 18, 2023

These days, social platforms play a role in customer service, brand management, sales, and more. Below, we’ll go over social media interaction, the different types of engagement, and how to interact with customers on social media to maintain a positive perception of your brand. What is social media interaction?

Types 92

Types Social Media HootSuite How To 92

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand. Instagram is a place where users want to discover and follow brands too.

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Campaign Instagram HootSuite UGC 145

Hootsuite

JUNE 20, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Cosmetics brand Lush uses the About section to share their values and contact details: 2. Find user-generated content (UGC). This will look like: facebook.com/hootsuite. General Facebook hacks.

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Tips HootSuite Badge Facebook 145

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Request a demo of Hootsuite Insights. When your customer is a promoter, they’re essentially a brand advocate.

Tips 123

Tips HootSuite Survey FAQ 123

Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Sprout Social. Image via Buffer.

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ROI Social Media UGC Discount 246

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

Instagram 145

Instagram How To Hashtag HootSuite 145

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Instagram 110

Instagram UGC HootSuite Education 110

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

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Examples Social Media Instagram UGC 87

Hootsuite

JULY 24, 2019

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

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Examples Campaign Facebook UGC 112

Hootsuite

FEBRUARY 20, 2024

You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. Free 30-Day Trial 10 social media post design ideas for 2024 Let’s start with some proof: these brands have the art of social media design on their side. You can design the UGC to fit with your brand’s aesthetic.

Template 106

Template Templates Social Media Diagrams 106

Hootsuite

JUNE 1, 2022

Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. At Hootsuite, we found that carousel posts get 1.4 In other words, in addition to being a more chill way to post, photo dumps appear more authentic, are favored by the algorithm and make you more likely to get brand deals.

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HootSuite Marketing Construction Meme 106