Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Short-form video content isn’t new.

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Video HootSuite How To UGC 112

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

SEPTEMBER 7, 2022

Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. Gain market insights with social listening. Generate UGC. Develop a personal brand.

Education 93

Education Social Media Tips HootSuite 93

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sentiment Price Analysis HootSuite 52

Hootsuite

SEPTEMBER 7, 2022

To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. A good bio is like a storefront — it can help inspire trust in potential customers unfamiliar with your brand. Personal brands. Brand mission].

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Template Templates Social Media UGC 145

Hootsuite

MAY 3, 2022

Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So. Social media marketers. Content marketers. Here’s the thing. Hey, we get it.

Social Media Management 96

Social Media Management Tools Social Media Content 96

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. The most important social media metrics for your brand depend on what your team wants to accomplish.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 5, 2022

A post shared by Hootsuite (@hootsuite). Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Working with Instagram creators can be an effective way to spread the word about your brand.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? For social marketers, TikTok is becoming increasingly hard to ignore. Another common misconception is that brands don’t belong on TikTok. Definitely.

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Questions Banking Insurance HootSuite 104

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.

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Sentiment B2B HootSuite Retail 95

Hootsuite

JANUARY 12, 2022

These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. But, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

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YouTube How To Authentication HootSuite 136

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. Smaller Social Teams Leveraging UGC Creators. What does this tell us?

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Trends Social Media UGC Marketing 298

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Reputation Strategy Brands HootSuite 106

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 241

Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Balancing compliance regulations with creative ideas for effective content marketing is no small feat. Financial sector laws typically treat the internet as a marketing channel. And create content that resonates.

Banking 105

Banking Social Media Tips HootSuite 105

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. Email marketing. Email marketing is both a channel and a type of content. Makes it hard to eat there, right?

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Tips Content HootSuite UGC 98

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

APRIL 21, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 18, 2023

These days, social platforms play a role in customer service, brand management, sales, and more. Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. Tl;dr: Your social channels are the face of your brand.

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Types Social Media HootSuite How To 92

Hootsuite

JUNE 7, 2022

But sometimes, your regular brand content isn’t enough to stand out. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Instagram’s 1.28 billion users spend roughly 11.2

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Campaign Instagram HootSuite UGC 145

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy.

Social Media 70

Social Media Tools HootSuite Price 70

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

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ROI Social Media UGC Discount 246

Hootsuite

JUNE 20, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Cosmetics brand Lush uses the About section to share their values and contact details: 2. Find user-generated content (UGC). This will look like: facebook.com/hootsuite. General Facebook hacks.

Tips 145

Tips HootSuite Badge Facebook 145

Hootsuite

NOVEMBER 28, 2022

You can create loyal brand advocates when your customer experience management is on point. For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Request a demo of Hootsuite Insights. When your customer is a promoter, they’re essentially a brand advocate.

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Tips HootSuite Survey FAQ 123

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

Instagram 145

Instagram How To Hashtag HootSuite 145

Hootsuite

JUNE 1, 2022

Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. At Hootsuite, we found that carousel posts get 1.4 In other words, in addition to being a more chill way to post, photo dumps appear more authentic, are favored by the algorithm and make you more likely to get brand deals.

HootSuite 106

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Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

Instagram 110

Instagram UGC HootSuite Education 110

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. This is the result of careful, consistent branding over decades.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

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Examples Social Media Instagram UGC 87

Hootsuite

SEPTEMBER 24, 2019

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. Get new leads?

Instagram 112

Instagram Tips Marketing Hashtag 112

Hootsuite

FEBRUARY 20, 2024

You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. Free 30-Day Trial 10 social media post design ideas for 2024 Let’s start with some proof: these brands have the art of social media design on their side. You can design the UGC to fit with your brand’s aesthetic.

Template 106

Template Templates Social Media Diagrams 106

Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses.

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Engagement Analytics Meme Instagram 95