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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).

Research 257
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. What is a UGC creator?

UGC 92
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

UGC 145
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How To Create a Strong Social Media Advocacy Program

Hootsuite

Brand advocates help you connect with potential customers and cut through the noise online. In short, an engaged community leads to better sales outcomes. A social media advocacy strategy turns your biggest fans into brand advocates. What can brand advocates do for you? Leaving positive reviews on your website.

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5 Ways We Wish More Brands Would Use Instagram

Pixlee

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

Hashtag 152
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand.

Instagram 117