Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 91

Social Media Brands Meme Real Estate 91

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 225

Social Media Tips Marketing UGC 225

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? I also have calls and emails with external partners or people that work with outside of EA SPORTS as we discuss upcoming conferences, events, how we can partner, etc.

Sports 204

Sports Communities Social Media Forums 204

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 133

Sports Social Media comScore Tweetdeck 133

Adam Sherk

AUGUST 28, 2012

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.

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Sports Team Facebook Feed 116

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Just like in-feed posts, engagement matters when it comes to ranking Stories. This is especially useful for brands who rely on long-form content, like media companies. The key is to inspire engagement.

Instagram 126

Instagram Engagement Brands Avatar 126

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Now, anyone can have the power to make a book fly off the shelves and brands are taking note.

Brands 109

Brands Retail Meme Trends 109

Convince & Convert

AUGUST 2, 2013

The RSS feed is: [link]. We are the face of the brand.” When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Sports 122

Sports Social Media eBook Blogosphere 122

Social Media Strategies Summit

OCTOBER 3, 2019

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. It’s still early days for this social platform, but brands should be paying attention. How TikTok is Different. Stefan Heinrich, Director of U.S.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Simple and effective.

Reddit 100

Reddit Brands Meme Forums 100

Social Media Strategies Summit

SEPTEMBER 14, 2023

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. It was based on a viral video in the sports media space. The imperfect feed is what’s perfect.

Content 130

Content iPhone Sports Remix 130

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Earlier this month, we approached their team with one (not-so-simple) question: How are Instagram Stories performing for brands and businesses heading into 2019?

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Research Instagram Brands Sports 111

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Feed Feedly 150

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. — BBC Sport (@BBCSport) August 1, 2021.

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Eventful Social Media How To Sports 114

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Please Support Our Sponsors.

Brands 127

Brands Sports How To MySpace 127

SocMed Sean

MAY 12, 2022

You can use it to spend your free time checking out images and videos of just about anything, from your favorite sports teams to fashion to hobbies and so much more. Instagram Feed Not Refreshing. One of the most common and frustrating issues people experience with Instagram is their feed not refreshing.

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Issues Instagram Notification Feed 246

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. “We’ve been really 100% locked in on brand…There’s been no sales plays with this. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Engagements received on brand content.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

SEPTEMBER 14, 2020

People follow brands on social to stay up to date on new products and services. While some people follow brands for humor or inspiration, 57% of consumers are hoping to learn about new products and services from a brand’s social feed. — Xbox (@Xbox) September 9, 2020. Building your audience online is tough.

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Strategy Marketing Sports Team 145

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

YouTube 139

YouTube Trends Strategy Content 139

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. Build Engagement into Contests.

Engagement 56

Engagement Social Media Brands UGC 56

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming.

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Hashtag Sports Trends Engagement 125

Adam Sherk

FEBRUARY 14, 2012

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Breaking News. DeviantART is also doing well.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Ignite Social Media

DECEMBER 21, 2016

In the five months it’s been around, we’ve seen Instagram Stories blow up in our feeds, and, truth to be told, we like what we see. From beauty brands to vodka, sports shoes to drones, we’ve rounded the best and brightest of Instagram Stories so all you need to do is follow. Let Instagram Stories help you showcase it!

Instagram 60

Instagram Brands Press Release Applications 60

Sprout Social

OCTOBER 5, 2020

And unlike other sports leagues, the NBA has a fairly hands-off approach when it comes to monitoring what their athletes can and can’t post. When it comes to fueling awareness and keeping fans engaged, sometimes the best content strategy a brand can take is to let others create the content for you. Giving fans what they want now.

Content 114

Content UGC Sports YouTube 114

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Later

OCTOBER 17, 2018

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all. Give Your IGTV Audience an Inside Look at Your Brand Like Mejuri. Haven’t heard of IGTV yet?

Video 70

Video Brands Fashion Film 70

Ignite Social Media

SEPTEMBER 26, 2017

Think about who you’re competing with in your audience’s news feed— other brands (probably your competitors), their favorite sports team, their college buddies, their mom, bands they follow, news sources … and the list goes on. This brand tapped into the trend early on, and this post was one of the top most engaging posts.

Sports 97

Sports Journal Compete Feed 97

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Sports and Outdoors. Again, much of this is simply from me telling Facebook what interests me in my profile or by interacting with content in my News Feed. Business and Industry.

Yahoo 190

Yahoo Facebook Sample Samples 190

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. It’s the same thing with brands. It means that those people are going to stop engaging with the brand.

Engagement 156

Engagement Social Media How To Hubspot 156

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! In fact, sharing content that isn’t particularly good quality or beautiful but has some authentic quality can actually enhance your feed. .

Trends 85

Trends Instagram Feed Feedly 85

Pixlee

DECEMBER 27, 2021

Additionally, influencer marketing can expose your brand to broader, even unexpected, audiences. In this particular example, content was collected from customers for the brand’s 2022 Calendar, but Trupanion was able to continue to utilize and procure additional value from this user-generated content in its Facebook marketing.

UGC 72

UGC Facebook Library Transportation 72