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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 275
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. Trend-tracking.

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The complete guide to create your employee advocacy content strategy

Sprout Social

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined. Recruitment content.

Strategy 131
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. The resource manager working with the partner posted the query in the news feed. How to use Social Media for Employer Branding and Recruitment. Future of Social Media?

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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Now It’s Easier for Brands to Distribute Coupons on Facebook. Until now, it’s hasn’t been easy for brands to distribute and effectively track digital coupons on Facebook. All the coupons they choose to “clip” will be added to a central repository that reminds them which coupons they have and when they expire.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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Watching Me Blog

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I do not mention brands. As often as possible, I try not to call out brands - especially ones that have screwed up. From e-newsletters and magazine to business books and RSS feeds, I'm constantly consuming reading, watching and listening to content. It's one shot. I don't ruminate and hold blog posts as drafts. avinash kaushik.

Blogroll 106