Ignite Social Media

JULY 1, 2016

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question.

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Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Put on your content boxing gloves and learn how to own the News Feed like a boss. Get up off the ground.

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Later

APRIL 21, 2021

However, partnering with the wrong influencer can do more harm than good for your brand marketing efforts. How Are They Working with Brands Already? When it comes to working with an influencer, the first question to ask is: how well do they align with your brand, products, or services? How Engaged is Their Community?

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Influencer Questions Instagram Authentication 76

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Brands Meme Research Social Media 286

agora pulse

APRIL 15, 2020

During a recent Social Pulse Weekly episode, we tackled a whole bunch of questions, myths , and best practices about Instagram to get to the bottom of what really works—and also which tactics actually have the potential to hurt you. Let’s jump right in the top questions asked about Instagram best practices. They want the video.

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Questions Instagram Hashtag Social Media 154

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

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Social Media Brands Content UGC 130

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. Instagram story question ideas. Just like in-feed posts, engagement matters when it comes to ranking Stories. This is especially useful for brands who rely on long-form content, like media companies.

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Instagram Engagement Brands Avatar 122

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. As a visual content format, Instagram Reels is fantastic for communicating your brand story. But first, let’s start with a definition.

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Examples Instagram Brands Transportation 165

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. Facebook views everything published as “objects.”

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

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Strategy Brands Content UGC 119

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

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Instagram Brands Marketing Geotagging 183

Social Media Strategies Summit

APRIL 8, 2021

Once you’ve done all that, hit the big blue button to share it to your Instagram Stories, Explore Feed, and the dedicated Reels tab, which looks like this: Don’t want your Reel messing up your beautifully curated grid? Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases.

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Instagram Brands Real Estate Remix 233

Ignite Social Media

JUNE 15, 2021

In September of 2019, the TikTok takeover began as brands, marketers, and consumers’ interest in TikTok began to surge. How to Evaluate if Your Brand Should be on TikTok. Awareness : Hoping that TikTok can help you gain some brand recognition? What Audience Are You Trying to Reach?

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Brands Trends Authentication Instagram 172

Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. While it’s not expected that a brand engages with every single comment on their channels, customer service questions and comments should always be addressed.

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Social Media Brands Marketing Influencer 166

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

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Brands Training Policies Template 167

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

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Strategy Brands Hubspot Survey 128

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

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Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

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Instagram Brands Fashion Sports 155

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 109

Likeable

NOVEMBER 27, 2018

But the downside is that it often leads brands astray. Before you develop a video, ask yourself the following question, and don’t proceed until you have an answer: Are we trying to drive an action? Or build the brand? Brand Sentiment. Brand Examples: IBM. Brand Building Examples. App Installs Engagement.

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Questions Video Marketing Guidelines 88

Keyhole.co

SEPTEMBER 15, 2023

Are you in charge of running social media for a community-oriented brand? It gives your followers a chance to get to know your brand better and connect with each other. This makes it a super effective way to build rapport with your audience as they comment, ask questions, and even join in—all in real time. This is optional.

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Instagram Brands How To Marketing 52

Later

JULY 15, 2020

A visual brand identity is all about how your business looks and feels on social media. On Instagram, a strong visual identity can help strengthen your brand message, make you look more professional, and even convert visitors to your profile into lifelong followers. What is a Visual Brand Identity and Why is it Important?

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Instagram Brands How To Feed 110

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

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Statistics Social Media Brands Issues 106

Oktopost

MARCH 1, 2021

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. What’s in it for B2B Brands? If you’ve got this far, you’re probably thinking it has some major potential for B2B brands. Brand Building. This is what social apps are made for!

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B2B Brands Conference LinkedIn 118

agora pulse

JUNE 14, 2018

You can now share Instagram feed posts to Stories! In this post, we’ll walk through the simple process and we’ll review why you should be sharing your feed posts to Stories. How to Share Feed Posts to Stories. Sharing posts from your feed to Instagram Stories is simple. Enjoy increased visibility.

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Feed Feedly Instagram Hashtag 68

agora pulse

JUNE 14, 2018

You can now share Instagram feed posts to Stories! In this post, we’ll walk through the simple process and we’ll review why you should be sharing your feed posts to Stories. How to Share Feed Posts to Stories. Sharing posts from your feed to Instagram Stories is simple. Enjoy increased visibility.

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Feed Feedly Instagram Hashtag 68

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. higher rate in 2022, while users who interact with UGC are 102.4%

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Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. For example, a view count of 1,000 may be low for a brand with 10,000 followers. Did they even watch it until the end?

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Metrics Video Brands Facebook 128

Sprout Social

JULY 25, 2022

Here are five questions you should ask yourself when considering a new platform. Too often a new social media account is started because a manager or an executive asks the question, “Why aren’t we on such-and-such platform?” Looking for more guidance for your brand’s network strategy? It should be the last.

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Questions Social Media Platform Metrics 79

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 142

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

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Social Media Brands Sentiment How To 145

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

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Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

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Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly. We hope you’ll join us!

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Groups Groups Brands Facebook 107

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

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B2B Examples Company Instagram 259

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 109