Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

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JULY 5, 2010

fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks @jaybaer! #fb

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Has it given me brand exposure?

Twitter 125

Twitter Metrics Social CRM Consultant 125

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MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. Im Jay Baer.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Thats convenience! Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

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JULY 27, 2010

link] #blogging #marketing [link] Marketing 150 Via @jaybaer [link] Are You Growing Enough Voices blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. RT @maddiegrant [yes awesome!] Are You Growing Enough Voices?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 29, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Bravo, Clay. Im Jay Baer.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Im Jay Baer.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

AUGUST 24, 2010

1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MAY 13, 2010

social media is not to blame. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 19, 2010

The brand relationship starts to look like a friendship and not a transaction. Ironically though its the reciprocity thing that creates the basis for a brand relationship these days. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Awesome post!! Im Jay Baer.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Businesses will surely veer between the two given the way their focus shifts.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 19, 2010

RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. Most organizations aren't embracing and are missing wonderful insights.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MARCH 10, 2010

link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MARCH 4, 2010

JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. So Jay, what's your favorite brand of tequila? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 20, 2010

Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 7, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 28, 2010

Think outside your brand or service; another example is Kodak. before you can identify them, think you have to admit that your customers DO have “pain points&# and that they need your help; some brands don't always do that. Think outside your brand or service; another example is Kodak. Which brands of paint are best?

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Conversations R happening about UR brand-why not capitalize on it?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Content Analysis Sports 120