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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Reddit ads are often forgotten about in the paid social world, partially because other systems have seemingly more impressive targeting capabilities or are talked about more often. Reddit Uses a Next-Cent-Bidder System. Next-cent bidder system. Reddit Has Recently Switched to Primarily CPC Pricing. If you bid $0.75

Reddit 115
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

Trends 146
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

By attributing offline event date from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your ad spend. First, look at your reports to see which ad execution drives the best cost per conversion (CPC). Continuously Test and Learn.

Strategy 142
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Last year, IBM Watson demonstrated its ability to reduce cost-per-click (CPC) by focusing on these aspects of campaigns. Source: Choozle. How does programmatic advertising work? Engagement level. Social Engagement.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Successful campaigns you managed and the KPIs around them. But don’t go overboard.

Template 106
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. Metrics like CPM, CPV, and CPC compete reasonably well. Account setup is still wonky.