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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Reddit ads are often forgotten about in the paid social world, partially because other systems have seemingly more impressive targeting capabilities or are talked about more often. There are two types of ads on Reddit, which marketers can use to their advantage. Reddit Uses a Next-Cent-Bidder System. Next-cent bidder system.

Reddit 115
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. This will allow the system to maximize its ad inventory to meet the demands of marketers, which may reduce costs in the short-term. Want to learn more?

Trends 146
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

By attributing offline event date from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your ad spend. First, look at your reports to see which ad execution drives the best cost per conversion (CPC). Continuously Test and Learn.

Strategy 142
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Source: Choozle. Engagement level.

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting.

Template 103
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An Update on TikTok’s Self-Serve Ad Platform

Likeable

This, of course, shouldn’t happen, but the systems are still a bit fresh, can be confusing and require a lot of information at the jump (things like business licenses, tax IDs, and official documents that are typically tricky to track down. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?)