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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Reddit ads are often forgotten about in the paid social world, partially because other systems have seemingly more impressive targeting capabilities or are talked about more often. Reddit Uses a Next-Cent-Bidder System. Next-cent bidder system. Reddit Has Recently Switched to Primarily CPC Pricing. If you bid $0.75

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How Meta Could Leverage Outbound Clicks

Jon Loomer

This also applies to CPC (All) and CTR (All). This also applies to CPC (Cost Per Link Click) and CTR (Link Click-Through Rate). This would assure that Meta’s ad systems are looking specifically for people who will click out to an external website or app. Everything. What if you could also optimize for Outbound Clicks?

CPC 199
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A Message for Agencies: What Are You Scared Of?

Jon Loomer

You have a system. You aren’t obsessed with CTR and CPC. Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You think that the way that you set up campaigns is special. This is your secret sauce and what makes you valuable. Your basic campaign setup does not make you unique.

CPC 144
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. We believe social media marketers should be wary and keep a close eye on overall performance.

Trends 146
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Facebook Account Optimization and Organization Techniques

Jon Loomer

To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Learn about my recommended system in our upcoming class! Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Dashboard Analytics: The Ads Manager Dashboard provides you with a high-level aggregate overview of trends, placements, operating system, and dayparting data to help you evaluate the performance of your ads and audiences. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

By attributing offline event date from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your ad spend. First, look at your reports to see which ad execution drives the best cost per conversion (CPC).

Strategy 142