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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Why relevancy is key to earning trust, building relationships and getting more customers! Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. It is what your customers experience when they come in contact with your brand and the people who make it what it is, good or bad.

Brands 60
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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. It's about building something bigger, better and amazing together that we could never do by ourselves as one. Social media now showcases not only the brands that do it right, but also the brands that are lazy.

Brands 78
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Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals.

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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

90% of Twitter video views are on mobile. 80% Twitter users are active on mobile. Take a listen to the 176th episode of the Social Zoom Factor podcast for 5 best practices to tap into the power of Twitter video marketing as well as 10 ideas for Twitter video content to inspire and connect with your audience and social media community.

Video 78
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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community.

Buy 113
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What marketers need to know about YouTube Creator Studio

Sprout Social

Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. Is there a mobile version of YouTube Creator Studio?

YouTube 115