Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Influencer UGC Metrics Case Study 94

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? Image Source.

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Influencer Brands Marketing How To 82

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand.

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Influencer Campaign Instagram How To 106

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel.

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Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts.

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Communities Social Media Strategy UGC 59

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. To build brand awareness for a new product. For instance, if your primary objective is to build brand awareness, your more specific goals can involve increasing engagement, growing your followers, and cross-promotion.

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Small Business Instagram Platform How To 204

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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Instagram UGC Brands Hashtag 86

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. But that doesn’t mean it’s impossible for non-visual brands to do the same.

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Instagram Insurance UGC Brands 83

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

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Instagram UGC Brands Hashtag 68

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Supreme x Oreo’s Collaboration. UGC is a great way to humanize your brand.

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Campaign Social Media Brands Apparel 91

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

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Brands Authentication Collaboration UGC 85

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

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How To Hashtag Influencer UGC 133

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

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YouTube Brands Fashion UGC 124

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

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Engagement UGC Facebook HootSuite 110

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Make the package a branding experience.

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Video UGC Sample Samples 98

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. So, Coca-Cola collaborated on a reel with them to tap into their audience. Make a difference.

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Strategy Social Media Loyalty UGC 69

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers. Alo Yoga’s UGC Integration.

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UGC Brands Apparel Content 56

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sentiment Price Analysis HootSuite 52

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Influencer UGC Marketing Loyalty 54

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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UGC Content Widget Influencer 52

Buffer Social

OCTOBER 11, 2023

  You may have heard of the LinkedIn Influencer program — an elite group of LinkedIn creators handpicked by the platform as the preeminent thought leaders in their industry. The Influencer program has evolved into Top Voices, but still functions similarly. You’d be amazed at how much this simplifies the process.

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LinkedIn Badge Communities How To 116

Pixlee

APRIL 1, 2022

When you really love a product or brand, do you ever wish you could give it more than five stars? As ecommerce continues to grow, Pixlee TurnTo aims to deliver cutting-edge solutions to customer feedback, from ratings & reviews to social user-generated content (UGC) and influencer marketing. Why stop ratings at five stars?

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UGC Review Collaboration Communities 87

Keyhole.co

OCTOBER 19, 2023

Get a sneak peek into the magic behind [brand/business name]. Join us on a journey behind the scenes of [brand/business name]. Here’s your chance to witness the behind-the-scenes action at [brand/business name]. We’re pulling back the curtain to reveal the secrets behind [brand/business name].

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Types Instagram UGC Collaboration 59

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

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Instagram HootSuite UGC Influencer 117

Keyhole.co

MARCH 7, 2023

Instagram, with more than 2 billion active users monthly, has become a game-changer for personal and business branding. Whether you’re a budding influencer or a small business owner, increasing your Instagram followers can boost your presence significantly. Why do brands run after getting more Instagram followers?

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Instagram UGC Hashtag Collaboration 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 142

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

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Examples Brands Sentiment Reputation 59

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels.

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Influencer Brands Content How To 60

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

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Social Media Strategy Sports Meme 52

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Personal brands.

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Template Templates Social Media UGC 145

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Assemble your campaign collaborators. Drive sales and revenue.

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Campaign Engagement Marketing Hashtag 138

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

APRIL 5, 2021

While this fact is well-recognized by brands selling to brick-and-mortar stores, ecommerce brands are a different story. All of this is to say that ecommerce brands typically struggle with collecting the sheer amount of content needed to keep up with today’s audience demands. So what kind of content do brands need?

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UGC Content Price Influencer 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

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Social Media B2B Sentiment How To 62

Buffer Social

OCTOBER 29, 2021

an online coaching platform and resource hub built to help motivated entrepreneurs and professionals expand their impact, influence, and revenue. The most effective Instagram campaign I’ve launched: The most effective campaigns I've worked on are the ones that feature user-generated content (UGC) and help to showcase the brand.

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