Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Social Media Today

JULY 14, 2018

Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads.

Brands 115

Brands Content Facebook Collaboration 115

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 121

Facebook How To Publishing Analytics 121

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. So you might think the team at Instagram would be pretty content with how things are going. Tag friends or collaborators. Image source. Ever used TikTok?

Instagram 234

Instagram Brands Real Estate Remix 234

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

JUNE 24, 2020

Researching influencers before choosing one to work with can save brands a lot of time. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement. Find the Right Influencer & Platform.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. How have you used Snapchat for teamwork and collaboration? Visual Chat session.

Collaboration 100

Collaboration Platform Class Proposal 100

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Brands 95

Brands HootSuite Project Metrics 95

Keyhole.co

NOVEMBER 27, 2023

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K million Facebook (Samsung Electronics): 5 million Twitter: 706.9K LinkedIn: 4.2 million TikTok: 2.5 million YouTube: 6.52

Curation 52

Curation Social Media Strategy Content 52

Social Media Today

MAY 19, 2018

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns.

Influencer 131

Influencer Platform Collaboration Facebook 131

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 118

Strategy Facebook Marketing FAQ 118

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

Brands 167

Brands Content Fashion Influencer 167

Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. When it comes to content, one type rules above all else: Video. According to a Cisco study , by 2022, 82% of all online content will be video content.

Trends 127

Trends Social Media Content Retail 127

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.

Brands 91

Brands Facebook Upcoming Real Estate 91

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142

Campaign Facebook Influencer Embedding 142

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. build a strong brand identity.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 DC movies and LEGO? Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Use Trends.

Brands 91

Brands How To Hashtag Influencer 91

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. What’s unique about this community is that it’s inspirational, versus highly branded.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Create and brand your TikTok account. What is TikTok marketing?

Brands 90

Brands Marketing Influencer Analytics 90

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. Ready to get started? Let’s dive in!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. And that takes collaboration with the pretzel-making pros.

Video 94

Video Film Content How To 94

Hootsuite

AUGUST 15, 2022

But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy. Especially because you can repurpose content you’ve already created.

Facebook 98

Facebook How To HootSuite Instagram 98