Later

MAY 21, 2020

Trends move fast on TikTok, so brands need to have their finger on the pulse if they want to get in on the action. To help, we called in Kelsey Docherty , TikTok aficionado, appreciator, and all-round video content pro to share her knowledge. Here’s what’s been happening on TikTok this week: TikTok Trends Overview of the Week.

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Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. TikTok continues to gain traction even as concerns grow about it being Chinese spyware. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

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Social Media Strategies Summit

JANUARY 5, 2023

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content.

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Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. 1) Nike @nike / 4.4 So what’s it doing right? 4) Heinz @heinz_us / 60.5K

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Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. We’ll summarize the trend and key takeaways in this quick article. As with any trend, moderation is key. Why the fatigue from followers?

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Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

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Jon Loomer

JANUARY 1, 2024

My blog made my business go, and that was a blessing. While my blog is still an important part of my business, it doesn’t attract the traffic that it once did. That downward trend accelerated through 2021 and into 2022. I didn’t think I needed to do anything but blog. My initial focus was only on TikTok.

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Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. This makes it easy for brands to align their campaigns with timely trends.

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Ignite Social Media

NOVEMBER 17, 2021

TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves. It wouldn’t be my first choice for chasing trend makers, but it’s still often the best choice for finding an audience.

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Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle. We used a hook.

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Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok Marketing Strategy. The brash new upstart of the social media scene, TikTok has about one billion monthly active users. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Analyze Your TikTok Audience. Let’s get into it.

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Hootsuite

NOVEMBER 7, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. There’s a reason why the main TikTok user feed is called the For You Page. But, of course, there’s no human being sitting behind a desk shuffling content into the feed of each TikTok user.

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Keyhole.co

FEBRUARY 28, 2024

Besides free learning services, they leveraged a quirky brand voice, hopped on the right trends at the right time, and put entertainment before sales. million likes on their TikTok profile. Duolingo also has a Twitter account where they post branded GIFs and memes and participate in trending conversations. From over 16.2

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Social Media Strategies Summit

MARCH 1, 2024

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Lumen5 : Described as the “PowerPoint of video making,” Lumen5 features a point-and-click video creator and can transform blog posts and Zoom recordings into video clips.

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Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

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Social Media Strategies Summit

OCTOBER 7, 2022

Use it to paste links to blog posts and other resources that work well on social at any time of year. Small Business Trends Social Media Calendar Template for Small Businesses. Unsurprisingly, Small Business Trends has created a free content calendar with small businesses in mind. Image source. Download it here. Image source.

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Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future.

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Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

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Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. million LinkedIn: 9 million TikTok: 31.9 One way they do this is by staying up-to-date with the latest trends and leveraging them in their content. million YouTube: 25.4

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Webbiquity SMM

MAY 25, 2021

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” And then this is kind of weird, but I would say check out TikTok.

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Hootsuite

DECEMBER 5, 2022

Is TikTok taking over the world? We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live. We’ve gathered up a list of the best TikTok tips and tricks: think getting views, increasing engagement, monitoring comments and using TikTok Live.

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Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 Fancy that!

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Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? With over 800 million monthly active users and an average daily view time of 52 minutes , TikTok is officially the hottest new platform on the social media scene. And if you’re thinking TikTok is just for teens — think again! What is TikTok? What is TikTok?

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Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 What is a TikTok influencer?

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Webbiquity SMM

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. TikTok was launched globally just five years ago, in the fall of 2017. taking new courses and certifications for self-development. It’s now predicted to have 1.8

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Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

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Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? Don’t get mad, it’s just a blog post.).

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

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Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. HypeAuditor has a database of more than 50 million influencer profiles across Instagram, TikTok, and YouTube. Those days are long gone.

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Later

JUNE 17, 2020

But with fast-paced and ever-evolving TikTok, it can be tough to spot the positive changes. We chatted with Kelsey Docherty , TikTok brand consultant, aficionado, and all-round video content pro to share her insights. TikTok Trends Overview of the Week. It currently has 7.4B original sound – kei.honey.

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Hootsuite

AUGUST 22, 2023

In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. Well, like the ones we talk about in this Instagram SEO video: This post will answer whether or not targeting content to specific high-volume keywords can help boost your video’s performance on TikTok or Instagram.

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Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. So, TikTok boasts a big audience. TikTok users are active and engaged – the perfect marketing combination. Engagement.

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Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

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Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Can I provide value to my audience on TikTok?

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Jon Loomer

NOVEMBER 6, 2022

Oh… And please follow me on TikTok (if you can). I convinced myself that I didn’t need to go with the trends. It didn’t mean my blog would die. As recently as mid-September, I was mocking TikTok. I began experimenting with TikTok ads. This experiment started with TikTok videos only.

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