Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Focus on community engagement.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

MAY 18, 2021

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/9 I’ve written almost 2,000 blog posts. What happened?

B2B 348

B2B Platform Social Media Twitter 348

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. I have a small blog and want to grow it and I have read a lot about back-link building. I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others.

Content 209

Content Buy Sites Energy 209

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. It involves months of hard work and consistency, so you have to be willing to commit.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate.

Engagement 119

Engagement Hashtag Influencer Trends 119

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Microinfluencers have a better success rate when promoting items from companies since they have fewer followers, making nearly all of them highly relevant target audiences.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Report 110

Report Brands Library Sentiment 110

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Keyhole.co

MARCH 20, 2024

Keyhole Keyhole is an all-in-one social media marketing tool that allows you to measure your online performance, keep an ear out for mentions, discover influencers who are the right fit, and conduct market research through one easy-to-use platform. Try Keyhole for free Related Articles: LinkedIn Engagement Rate: How to calculate it?

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Later

JUNE 28, 2021

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Here are our top 10 tips: 10 Tips to Help Find Influencers For Your Brand. Consider Micro and Nano Influencers.

Influencer 106

Influencer Campaign Instagram How To 106

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Justin currently leads social and influencer marketing for Demandbase. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips.

Engagement 109

Engagement B2B Apple How To 109

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Pixlee

FEBRUARY 5, 2021

Many businesses use Instagram influencers to help market their products and services. With fake Instagram followers being particularly easy to create, your influencer may be inflating their numbers. Influencers of all sizes may use fake followers to increase the perceived popularity of their accounts.

Instagram 96

Instagram How To Influencer Authentication 96

Keyhole.co

MARCH 24, 2024

The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. The videos are so engaging that you won’t be able to stop scrolling on their feed, even if you don’t plan to book a trip anytime soon.

Communities 59

Communities Social Media Strategy UGC 59

Later

AUGUST 19, 2021

However, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has. For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. at 20 posts per week.

Instagram 132

Instagram Analysis Hashtag Engagement 132

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 78

Influencer Affiliate marketing Industry Cost 78

Sprout Social

APRIL 4, 2023

This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. So think word-of-mouth, and reviews and ratings as well. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. What content do they engage with? Analytics hold the answers.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

JANUARY 6, 2022

By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? What do influencers do? Digital creators vs influencers.

Influencer 126

Influencer Collaboration Project Meeting 126

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Lead generation: Focus on click-through rates, website traffic, and form submissions.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. And people don’t just passively consume content from micro-influencers—they take action.

Influencer 124

Influencer Social Media Survey Campaign 124

Pixlee

SEPTEMBER 7, 2021

Though the term ‘micro’ means small, the impact this type of influencers have is anything but. The numbers show this; 82% of consumers say they are highly likely to follow a recommendation made by a micro-influencer , and brands utilize micro-influencers 10 times more than macro-influencers.

Influencer 71

Influencer Affiliate marketing Industry Cost 71

Hootsuite

SEPTEMBER 21, 2023

Of course you want to shout your reshare rate from the rooftops! These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Is your bounce rate low?

Metrics 107

Metrics Examples Marketing HootSuite 107