Sociallyin Insider Blog

JULY 9, 2021

In our current digital age, being the company to create and publish the best content carries a lot of weight. 17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. What is Content Marketing? Curating/Creating Content. Distributing Content. Publishing Content. GoPro's Use of Visual Content.

Examples 93

Examples Brands Content Marketing 93

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

Metrics 107

Metrics Examples Marketing HootSuite 107

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? Benefits of content curation.

Curation 145

Curation HootSuite Tools Content 145

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. Try Hootsuite Inbox 2.0 Hootsuite Inbox allows you to create saved replies for frequently asked comments, questions and DMs. Try Hootsuite’s Inbox today.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

Social Media Management 96

Social Media Management Tools Social Media Content 96

Kikolani

JULY 6, 2010

Are there blogs that you read regularly that you find so good that you end up sharing every post on Twitter? Do you hate it when you miss a post from those blogs, and wish that, even when you’re offline, you can promote new posts from those blogs to your followers because you know that each one will be valuable to them?

HootSuite 148

HootSuite RSS Feed Feedly 148

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. And then learn how you can use Hootsuite to measure results.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

JANUARY 18, 2024

Often, these views are provided by bots that can’t engage with your content otherwise. They also skew your data, so you can’t use it for any actual insights into your content. If you’re trying to build an audience or monetize your content, buying them isn’t the answer to how to get views on reels.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

SEPTEMBER 25, 2023

Our team collects and anonymously compiles data from social accounts connected to Hootsuite. TikTok is a great platform for entertainment and travel-related content Exceptionally high TikTok engagement rates suggest that short-form video is a great way to capture audience attention in these sectors. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

Hootsuite

JANUARY 31, 2024

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. I built these posts around blog posts for a couple of reasons. Will it impact engagement? Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. That’s more than 4.6

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. This blog is like your treasure map to the shores of a well-run social media plan. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Content ideas?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Hootsuite

FEBRUARY 5, 2024

Instagram analytics are the metrics used to understand how content performs on Instagram. We get it, it’s not as fun as creating content and interacting with followers. By tracking how your audience interacts with your content (e.g. This, in turn, allows you to fine-tune future content. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. What is social media content writing? Social media content writing is the process of writing content for social media audiences, usually across multiple major social media platforms.

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Are you a Hootsuite user? What type of content should we focus on? ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

APRIL 11, 2022

With so many talented creators publishing content, you’ll want all of the advantages you can get. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. Then, you can respond directly in Hootsuite. Take a look below. Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. billion accounts. Why are Facebook likes important?

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

JUNE 28, 2022

We’re partial to Hootsuite, of course. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. They: Free up time by allowing you to create and schedule content in designated blocks of time rather than as disruptive one-offs throughout the day.

Social Media 114

Social Media Tools HootSuite Tweetdeck 114

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite.

Tools 135

Tools HootSuite Price Template 135

Hootsuite

FEBRUARY 2, 2022

You need a third-party tool (like Hootsuite) to schedule LinkedIn posts. But once you’ve connected LinkedIn to your Hootsuite account , it’s easy to schedule posts on a LinkedIn company page or profile with just a few clicks. The even better news is you can schedule LinkedIn posts using any Hootsuite plan.

LinkedIn 100

LinkedIn HootSuite How To Publishing 100

Hootsuite

MAY 29, 2020

If you’ve been using Elevate, you realize what a pivotal role employee advocacy now plays in marketing. As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. Here’s where Hootsuite can help. The bad news is, it’s losing some functionality. Measure impact.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). This blog post covers frequently asked questions and what kinds of answers employers are looking for. What kind of content would you recommend for our brand, and why?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Finally, apps like Hootsuite Streams can add even more power to your Twitter search arsenal.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Buffer Social

FEBRUARY 6, 2023

TL;DR Hootsuite is discontinuing its free plan on March 31st, 2023. This blog documents how Buffer’s free plan compares 👇 Hootsuite recently announced that they are discontinuing their free plan. For existing Hootsuite free users, that’s a little more than what you might be used too.

HootSuite 15

HootSuite Social Media Management Apple Library 15

Writtent Blog

NOVEMBER 27, 2013

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”.

Curata 110

Curata Tools Storify NewsCred 110

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

Engagement 139

Engagement Social Media Strategy Tools 139