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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. For our Content team, in particular, we’re four people spread out across three timezones.

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6 Things I Learned From Filming Dozens of Videos That I Hate

Jenn's Trends

When it comes to content creation, I love me some blogging – duh! I don’t like filming videos… and not for the reasons you might normally think. The post 6 Things I Learned From Filming Dozens of Videos That I Hate appeared first on Jenn's Trends. One thing I do not like – videos.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

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Why Content Marketers Need to Quit Reinventing the Wheel

Convince & Convert

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). So what are some tips would you give big and small businesses on repurposing content? It’s not like that.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

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