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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Clear data. Trust us. )

Metrics 107
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns? But in practice, influencer marketing is used for all purposes.

Metrics 52
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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. Brands Should do Additional Monitoring. If costs continue to creep up and exceed your maximum CPM or CPA, consider implementing changes in your social strategy. Consider a Shift in Strategy.

Campaign 101
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How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. Here’s your guide on how to use Quora for marketing.

How To 102
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Cool Side Jobs For Extra Cash

The Realtime Report

With the current economic status, it seems the job market is running on a dry spell. With budget-friendly digital cameras flooding the market, if you know your way around the camera and you are able to produce good quality images, then you can start making some side income with freelance photography. Affiliate Marketer.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

These people proclaim affinity for your brand. So this includes running ads to promote blog posts, drive opt-ins, increase page likes, sell and more. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35

CPA 113
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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87