Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

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B2B Strategy Brands Content 52

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Register for webinar now-> Register for Webinar. This is a value packed webinar offering tangible advice and strategies. Webinar Title: “Audience Marketing 101: Why, What and How to Stomp the Competition in 2018”.

Training 158

Training Marketing Small Business ROI 158

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

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B2B Content Marketing Syndication 109

Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . Join my FREE live webinar “ Content that Converts.” ” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Webinar Title: Content that Inspires, Connects and Converts . Register for the webinar now.

Content 162

Content Training How To ROI 162

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.

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B2B Video Marketing Module 89

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Engagement 60

Engagement Case Study Tips Discount 60

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Here are some top tips for creating a great LinkedIn profile. So if you really want to stand out to hiring managers, follow these tips: Be specific. Be helpful.

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LinkedIn Tips Skills URL 113

Oktopost

FEBRUARY 28, 2022

Here are a few of our top employer branding tips for companies that want to improve their image among prospective hires. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States.

Company 136

Company B2B Brands How To 136

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Social selling involves using your social media profiles to share diverse, high-quality content, including tips and insights that address your prospects’ interests, desires, and pain points.

B2B 131

B2B Education Meeting Engagement 131

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Oktopost Pro-tip for Advocacy Content Creation Remember, advocacy is a long-term investment.

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Trends B2B LinkedIn Training 69

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! 🔥 Hot Tips Alert! Tip #1: Boost that buyer IQ of yours! Tip #2: Buyer Persona Team Exercise If your team already believes they know who their target customer is but you have your doubts if they really do… here is a fun exercise you can do.

B2B 78

B2B Exercises Remix Team 78

Webbiquity SMM

SEPTEMBER 26, 2017

Add Webinars. Webinars can be a powerful tool to generate new leads and keep them engaged with your company. Author and entrepreneur Neil Patel brought in 518,399 visitors and 16,394 leads by offering webinars. There are many marketing tools you can use to create a simple webinar, such as ClickMeeting. Reward Engagement.

LinkedIn 186

LinkedIn How To CPA B2B 186

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. I am also hosting a free live training webinar to share the Top 5 Reasons Your Social Media is Not Working and How to Fix it on August 9th at 2pm et. . What you'll learn on the webinar… . Webinar Details: . Soundcloud.

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

SEPTEMBER 19, 2017

Watch this video and grab your seat to my webinar , “ Content that Converts ” and learn how you can create content that works for your business even when you're not working! Register for my free webinar “Content that Converts” . Register for my free webinar “Content that Converts” .

Content 164

Content Training ROI Compete 164

agora pulse

MARCH 4, 2020

A whopping 83% of businesses report an urgent need to improve their content production in the next 12 months, according to the Future of B2B Content 2019 report. These founders of ATOMIC, business partners, and speakers shared amazing tips on how we can use the 90/10 rule to spend less time creating content that makes a greater impact.

Content 127

Content Tips How To Video 127

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. 11 Powerful tips to grow your business using LinkedIn. Tip – Think of your target audience as you build the page.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

JANUARY 3, 2024

These individuals represent mid-market and enterprise B2B brands from various industries. Encourage open dialogue to refine the content and ensure it resonates with the influencer’s audience and your B2B target demographic. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 140

B2B Research Influencer Marketing 140

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. First of all, you need to have a content strategy that fits the nature and niche of your business. Blogs and articles. Short-form videos. Longer form videos.

Content 187

Content Curation Marketing SEO 187

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. 10 Tips to Be a Social Media and Digital Marketing Rebel. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Sprout Social

FEBRUARY 14, 2023

We’ve gathered these four proven social advocacy examples for tips and inspiration to coach your next crop of brand advocates. To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars.

Authentication 93

Authentication Examples Class Team 93

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort.

Eventful 84

Eventful B2B Team Organization 84

Keyhole.co

AUGUST 10, 2023

And by sharing your expertise, users can learn tips about solving their problems and gain new information, thereby earning you their trust. Webinars and events Hosting a webinar or an event? This can result in increased visibility, registrations, and a wider audience for your webinar. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

And by sharing your expertise, users can learn tips about solving their problems and gain new information, thereby earning you their trust. Webinars and events Hosting a webinar or an event? This can result in increased visibility, registrations, and a wider audience for your webinar. Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Writtent Blog

MAY 10, 2013

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing. B2B small businesses start to realize how important content marketing strategy is. There are 12 content marketing tactics small businesses use, and blogs, e-books, webinars and newsletters are among the most effective ones. Share your comments below.

Eventful 83

Eventful Strategy Tips Twitter 83