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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B 306
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Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. This will allow you to better estimate your YouTube marketing ROI.

YouTube 113
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LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

LinkedIn 114
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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Exhortations from the marketing team can only go so far. Create two or more captions along with a photo and link for them to share, and publish it in an accessible area such as an email, internal knowledge base, or through the corporate intranet. Anastasia Masters is a Content Marketing Associate at G2.com.

LinkedIn 166
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Customer Marketing: The True B2B Game Changer

Oktopost

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. That’s where customer marketing comes in. That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. What is Customer Marketing? Types of Customer Marketing.

B2B 62
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How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5

Buffer Social

What I did have was years of startup experience, especially in marketing. I come from a marketing, accounting and finance background, focusing on making data-backed decisions. of marketers use AI for article writing. That was also when I decided to start affiliate marketing and monetize. So how did I do it?

Startup 61