Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Note: Be sure to look for a social media platform that includes sentiment analysis. But B2B companies need to go deeper. Integration with your key social channels.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook.

Company 124

Company B2B Loyalty Survey 124

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

JUNE 15, 2023

With keyword tracking, sentiment analysis, and round-the-clock insight into share of voice (yours and theirs), you can broaden your awareness beyond the far parameters of your own account – and realize a much higher ROI from your campaign. But those major B2B influencers are only the tip of the iceberg.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Digital marketing can be a daunting topic, full of industry lingo and TLAs.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence.

Strategy 131

Strategy Brands Hubspot Survey 131

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This could include brand names, product names, industry terms, and common phrases used in your industry.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Is sentiment trending up or down? What power!

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

MARCH 27, 2024

Using social listening to pick up on conversations from your industry and competitors can be the difference between leading the market and playing catch-up. However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

JUNE 22, 2021

16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Brands can host fireside chats with industry experts or Q&As for their customers.

Platform 119

Platform Social Media Tumblr Reddit 119

Oktopost

DECEMBER 5, 2022

Depending on your industry and strategy, that percentage can be much higher. That number is likely to be much higher for B2B influencers. Oktopost’s tool lets you find all mentions of your brand online and uses AI to analyze the overall sentiment of the mention. ↑ Social media traffic. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Instead, people in the entertainment industry prefer its counterpart, Instagram.

Twitter 52

Twitter Education Analytics Hashtag 52

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. As Hannah suggested, “Identify some easy ways for them to be more active, either on external channels like LinkedIn or Twitter, or internally on Slack or email.”. Consider creating Twitter lists of industry executives and relevant news outlets you can refer to. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

JULY 31, 2019

Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. How to one-up your competition with social media industry analysis. Related Articles.

Team 83

Team Notification Report Metrics 83

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Keep a closer eye on your industry (and competition). Also, monitor industry and product-specific subreddit.

Reddit 100

Reddit Tumblr YouTube Review 100

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Look at competitors and other industry players to see which platforms and marketing channels they’re exploring.

Analysis 88

Analysis Social Media ROI How To 88

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149