Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. What content are they reading and downloading?

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! White papers. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Workbooks / Downloads. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers. Content Formats That Convert.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 178

Social Media B2B Exercises Hubspot 178

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

MARCH 16, 2023

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? Looking to attract people to your niche, highly-technical white paper writing company? Say whaaat!

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! White papers. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. Workbooks / Downloads. Workbooks or downloads usually go hand in hand with eBooks or reports. White Papers. Content Formats That Convert.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

OCTOBER 9, 2013

Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you.

Content 143

Content Proposal B2B Meeting 143

Pam Moore

OCTOBER 16, 2019

You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. 15 Tips to Zoom Your Brand (white paper). Take Action: Download the Ultimate 2019 Content Calendar Template. . Audience Analysis Worksheet. Need more help?

Social Media 60

Social Media Consultant How To Marketing 60

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

JULY 29, 2012

click here to view and download the Social Media ROI Cookbook on Slideshare). ” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

ROI 140

ROI Social Media Social CRM Survey 140

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers.

Content 131

Content Marketing Cost Metrics 131

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :). SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Join the same groups on LinkedIn. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 226

Content Tips Marketing B2B 226

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Instead, she spends considerable time on sites like Linkedin, Twitter, and Empire Avenue , building bridges and making contacts. Give Me Your Number. More detail in the slides below.

Content 137

Content Marketing Consultant Study 137

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 189

B2B Research Newsletter Conference 189

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. The White Paper is in his briefcase. Owned Media: Using Your Permission Marketing Assets. Email lists – of both customers and non-customers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

MARCH 1, 2012

Click the play button to listen here: Download the audio file: [link]. Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Eric: We’re a B2B software company. Listen Now. The RSS feed is: [link].

Social Media 142

Social Media Hubspot Software Hosting 142

Webbiquity SMM

JUNE 8, 2011

. • Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Downloadable JPG images in hi-res and low-res formats. . •

Press Release 201

Press Release scribd Vimeo How To 201