Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Very helpful as our company moves forward with our plan for Social Media.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Are there specific markers that indicate readiness within companies? How should companies evaluate success? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). How can I help you?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thomas for five days. Wonderful community-building strategy! link] Ankit Bathija Waiting for the awesome posts lined up.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. Why Is Lead Nurturing Essential for B2B Marketers?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain. How can I help you?

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora Marketing FAQ- Your Questions Answered! #1-

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. How can I help you?

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

AUGUST 24, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. And for you and anyone else reading the comments who feels similarly, I’d be delighted to donate on your behalf with or without your vote. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 11, 2010

Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

FEBRUARY 10, 2010

“We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the service goes a long way toward tying email and social media together in a coherent, actionable fashion, and is affordable for almost every company. But, the current system is just the beginning.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm going to try it! How can I help you?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Company launches a media content destination for women. From a business standpoint, it’s brilliant. With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

FEBRUARY 5, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for your help! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. How can I help you?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 15, 2010

Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. . • Online tools / apps.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117