Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Share of voice compares your brand’s market share on social to its top competitors.

Strategy 125

Strategy Brands Hubspot Survey 125

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Guest post by Rosemary McKee.

Eventful 147

Eventful Social Media Badge Hashtag 147

Keyhole.co

MARCH 9, 2023

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Although not exactly a social listening tool in the sense of some of the other tools on our list, with BuzzSumo, you can track competitors, brand mentions, and industry updates. Pro: Falcon.io

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media.

B2B 111

B2B Social Media Organization Study 111

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Rely on up-to-date experiences with social networks and community platforms. For some, the answer is overly simplistic and a straightforward checking of boxes.

Reddit 97

Reddit Hubspot API Reputation 97

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

It's not about what the different silo'd social networks or shiny technology can do for you. Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 21, 2020

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Want to leverage the latest trends for digital marketing and social media marketing for your brand?

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. Why you must align your social media efforts to your top business goals and objectives.

Training 78

Training Marketing Consultant Template 78

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Also, keeping an eye on the latest social media trends is a must if you want to get better reach from your audience.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Writtent Blog

JUNE 25, 2013

Humans have an innate craving for trending news and breaking stories. Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. The trending topics aren’t always safe-for-work. Probably not.

Tools 91

Tools Content Blogger Curation 91

Unmetric

JUNE 11, 2019

Their custom built dashboards allow you to get insights on the trending topics and gather market intelligence. The tool also offers to curate your content and manage them across all social channels. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Zoho Social.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 86

Tools Sentiment How To Team 86

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

FEBRUARY 7, 2012

People can ask questions of all kinds on nearly every subject imaginable, and as you analyze what visitors are asking, you can more easily spot trends. On top of observing the current trends, you can get real time feedback about your industry from the consumers that are engaging with it using these answer sites. LinkedIn Answers.

Sites 118

Sites Yahoo LinkedIn Collaboration 118

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. percent engagement rate.

Influencer 75

Influencer Strategy Marketing Survey 75

Diva Marketing Blog

MAY 20, 2016

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. He is currently a Staff Writer for Small Business Trends and also maintains a client-base of small to mid-size companies. It's a B2B network where conducting business is not frowned upon.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. Social media analytics.

Analysis 136

Analysis B2B Data Tools 136

Diva Marketing Blog

MAY 20, 2016

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. He is currently a Staff Writer for Small Business Trends and also maintains a client-base of small to mid-size companies. It's a B2B network where conducting business is not frowned upon.

Domain Name 40

Domain Name Content Marketing Real Estate 40

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers. All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. But B2C brands can also find success on LinkedIn.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. One of those trends is the increasing use of animated GIFs.

Social Media 226

Social Media Marketing B2B ROI 226

Social Media Strategies Summit

NOVEMBER 18, 2022

Choosing a trending soundtrack can boost the visibility of your videos. TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. LinkedIn is the only B2B-dedicated platform in our roundup. Collaboration & Communication.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 151

Company Twitter Software System 151

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Visually SM

JULY 27, 2020

Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. Everypost has a to-the-point interface that makes social workflows so simple. Google Trends.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. This encourages adoption by creating a tailored experience for employees. .

Platform 71

Platform Tools Curation LinkedIn 71

Hootsuite

JUNE 27, 2022

Maybe you can’t keep up with the endless trends and challenges that pop up and burn out just as fast. As a result, TikTok has become an engine of culture and trends that dictates not only what’s cool on social media, but in real life as well: in fashion, in food, in music, in pop culture—everywhere. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. 1 Social Media Tool Create. See how Sprout Social compares to Hootsuite.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Buzz Marketing for Technology

JUNE 27, 2008

Collaboration. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Business Intelligence. Business Model. Charles Armstrong.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Oktopost

MARCH 28, 2022

Hootsuite is a social media marketing tool that enables marketers to manage various social media accounts through a single interface. It supports the most popular social networks including Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. B2B Midsize-Enterprise. Pure social listening needs. $

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98