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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. They’re not much different. Keyword Research/SEO.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Here are 9 of the best Facebook groups HubSpot has seen.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

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What Can Social Media Do for SEO?

Oktopost

According to HubSpot , around 16% of an average website’s traffic comes from social media. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. That number is likely to be much higher for B2B influencers. Social media traffic.

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Blogging for Business: 58 Unbeatable Reasons to Run a Blog

Writtent Blog

1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 3) Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (Source: HubSpot ) Tweet.

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