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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Start Snapping and creating campaigns!

Marketing 145
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Tap your Bitmoji/avatar in the top left-hand corner to navigate to the home screen. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns.

Analytics 144
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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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How Augmented Reality Could Change User-Generated Content

Pixlee

The mobile game took everyone by storm, becoming the most popular and profitable mobile app of all time. For example, Ikea’s mobile app allows customers to superimpose products into their homes. . In the summer of 2016, the world was forever changed with the release of Pokemon Go.

UGC 69
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7 Ways to Waste Your Facebook Ads Budget

agora pulse

You are finally getting ready to run a killer Facebook ads campaign. What current marketing goals is it supporting? If you haven’t created your personas yet, or you are running an experimental campaign, it’s time to do some research! Testing is the real secret weapon behind most great Facebook ad campaigns.

Facebook 124
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. 655 million monthly active users that are mobile only. 65% of Facebook videos occur on mobile devices.

Instagram 101