Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

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Platform Social Media Influencer Trends 271

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. We say no—but only if you do it right.

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Instagram Tools Strategy Hashtag 115

Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

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Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Get the Basics of Your Instagram Strategy Right. How can you do that?

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Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

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Pam Moore

JANUARY 14, 2019

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

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Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? With such a huge audience, Instagram is not a marketing platform that can be easily ignored. But how to create an effective Instagram marketing strategy? users back in 2020.

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Buffer Social

AUGUST 17, 2023

Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other creators. Article Summary Dulma turned her passion into profit by identifying a niche that resonates with her values and interests – making business strategy accessible on TikTok using female-led brands.

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Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. But you should at least have an outline of a strategy.

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Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

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Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? Promoting experiences Airbnb realized early on that they couldn’t build a sustainable business by marketing a mere accommodation platform. The brand regularly shares UGC across social media profiles to give its target audience an unbiased view of the platform’s services.

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Communities Social Media Strategy UGC 59

SocMed Sean

FEBRUARY 15, 2022

Is TikTok a Good Marketing Platform? Is TikTok still a good platform? While TikTok is still an emerging social media platform, having been launched in only 2016, it is growing at a blistering pace, even in comparison to other social media networks. Consumers today are much savvier and appreciate authenticity.

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The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. And if you look at why people go on these platforms , you’ll discover that maintaining connection motivates most users. So, how can you use this to improve your social media marketing strategy? Source: linkedin.com 3.

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Sprout Social

AUGUST 16, 2022

Across platforms, young people have decided to share it all, from messy break-ups to professional failures. Should platforms build themselves around the current moment? Should platforms build themselves around the current moment? BeReal is a social media platform built around spontaneity. What is BeReal?

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Sprout Social

SEPTEMBER 23, 2022

The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. This rapidly growing demographic should be a crucial part of your inclusive marketing strategy. million followers across platforms.

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Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

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Social Media Strategy Team Review 100

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that.

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Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. It builds authenticity Social media users prefer “real-life” content from brands on social media.

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Bill Hartzer

OCTOBER 5, 2023

Saptarshi Banerjee, Senior Lifestyle Analyst at Mintel Reports India, emphasized the need for brands to consider consumers’ preferences when developing their social media marketing strategies. Authentic reviews and humorous content were found to be instrumental in connecting with 56% of consumers.

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Pam Moore

JUNE 12, 2019

Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans. How to develop a Twitter strategy and plan.

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Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Create clear social media goals The key to a successful social media strategy lies in clearly defined goals and measurable KPIs that align with broader business objectives.

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Bill Hartzer

APRIL 4, 2024

This innovative strategy is not just turning heads but also setting benchmarks in the industry, according to recent insights from Dash Hudson, a leading authority in social media management. out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm.

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Airlines Social Media UGC Authentication 87

Ignite Social Media

JULY 6, 2023

Develop a Well-Defined Strategy: Like any branding initiative, personal branding requires a well-thought-out strategy. This foundation will guide your social media efforts and ensure consistency across platforms. Identify your target audience’s demographics, interests, and preferred social media platforms.

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agora pulse

MAY 18, 2019

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Your brand voice must be consistent across all platforms for it to be most impactful and help you define your brand overall.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in.

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Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. After the Quenchers went viral in 2019, thousands of customers and admirers flocked to the brand’s social media platforms, eager to see what the fuss was all about. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Pam Moore

MAY 30, 2018

This is a special live training event packed with actionable tips and strategies you can implement immediately. Our platform works while we sleep, literally. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Date: May 31st.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. However, it still employs smart social media strategies to draw and retain followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

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Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Here are the steps for creating your Linkedin strategy.

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Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. In the words of Lacey Mark, Likeable’s Associate Director of Social Strategy, TikTok might have once been viewed as a younger platform full of dance challenges — but today, that isn’t the case.

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Keyhole.co

OCTOBER 30, 2023

Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy. Analysis of Burger King’s social media accounts Burger King’s social media strategy demonstrates their extensive presence and reach worldwide.

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Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. They are looking for more authenticity, purpose, and transparency.

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Strategy Brands UGC Apparel 86

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022?

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Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? Facebook marketing creates awareness and promotes a company or individual via the platform. What is Facebook marketing? seconds.

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Sprout Social

APRIL 14, 2021

Since the platform first became available in the U.S. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., The TikTok boom is in full effect.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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