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The Platform Owes You Nothing

Jon Loomer

Platforms implode. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. A combination of hard work, strategy, good timing, and good fortune helped you get here. The platforms and formats you built your business on owe you nothing.

Platform 150
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Should You Focus on One Platform?

Jon Loomer

Be wary of strategies that are easy to agree with. Focus on one platform and be great there.” Those who are focusing on one platform now will agree. People who are trying to grow on multiple platforms unsuccessfully will also agree. Having one platform and doing it well is the easiest approach.

Platform 147
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. Here are some of them: Chanel Beauty: 6.1

Fashion 52
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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

This has led to them amassing millions of followers across different social media platforms. What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1. For example, they retweet content related to the series and movies on their platform.

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers.