Remove Authentication Remove Influencer Remove Mobile Remove Sentiment
article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. Opt for micro-influencers.

Twitter 129
article thumbnail

How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. chipotle Get it early on @roblox.

Video 112
article thumbnail

Top B2B Brands on Social Media

Social Media Strategies Summit

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. It is often difficult to market to marketers – they know the tricks of our trade, and aren’t as easily influenced as other consumers. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Square.

B2B 150
article thumbnail

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. For one thing, they represent an important indicator of consumer sentiment. It’s valuable information that you can use to optimize future influencer programs or use on other marketing channels.

Tips 119
article thumbnail

How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

Before 2020, the focus was overwhelmingly on the on-the-go consumer with mobile being the predominant virtual medium. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. With a travel lull came less cell phone usage.