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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 105
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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. Influencer Marketing – Breaking Through the Noise. Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Even if your product or service is “sexy” it can be tough. Also, it could simply be your content is just not sexy and what some would call “boring.”

Industry 152
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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. It's not enough to only gain attention.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Even if your product or service is “sexy” it can be tough. Also, it could simply be your content is just not sexy and what some would call “boring.”

Industry 132
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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

However, putting thought into your personal brand provides you the opportunity to influence those perceptions. What people post about you on a review site or social network. Every employee is a walking, talking, tweeting, social media posting representation of your brand. Your Personal Brand is Made of Perceptions.

Brands 78