Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. Ensure you’re focused on using social media to engage with your followers. Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024.

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Social Media Tips Marketing UGC 234

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular? In one word: convenience.

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Video Film Meme Trends 76

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

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Instagram Engagement Brands Avatar 119

Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” However, in 2024, Annie-Mai predicts there will be a noticeable shift towards more original and longer video content. Lmk your thoughts on influencers.

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Social Media Authentication LinkedIn B2B 101

Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident. million tweets during its finale episode.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

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Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull’s target audience is an active and passionate crowd.

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Social Media Strategy Sports Meme 52

Bill Hartzer

MARCH 5, 2024

Moreover, social media emerges as an accessible avenue for cheap entertainment (20%), offering a plethora of content ranging from memes to videos, all readily available at the swipe of a screen. However, beneath the surface lies a palpable undercurrent of discontentment.

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Social Media Survey Meme Sentiment 97

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Research and find TikTok influencers in your niche that have an engaged following.

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Strategy Marketing Banking Influencer 177

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. This ensures maximum visibility and engagement.

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Instagram Meme Tips Marketing 52

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

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News Social Media Airlines Collaboration 71

agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine. It features short, 15-second videos meant to be fun, funny, and a little quirky. .

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Instagram Meme Upcoming Authentication 146

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

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Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. TikTok For TikTok, our analytics are a little different since engagement rate is not provided in their tools.

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Social Media Content Meme Metrics 97

Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Add a description of your video.

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Video Facebook Notification API 145

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. First, Instagram has added an IGTV tab to their Explore page navigation, giving users even more opportunities to find videos and content creators they’re interested in.

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Trends Instagram Meme Authentication 92

Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. Reply controls allow users to tighten the reins on who can engage with a specific post. Share a consistent mix of content types— static images , text, video, etc.

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API Social Media Management Platform Instagram 91

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

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Types Instagram Brands Collaboration 113

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Nothing drives engagement like humor. Build brand loyalty. Social media should be social.

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Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! View this post on Instagram.

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Trends Instagram Meme Badge 110

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here. Fourteen hours.

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Examples Campaign Tips UGC 138

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Danielle Morrill. Profiles: LinkedIn. Brian Scudamore. Conclusion.

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Social Media Startup LinkedIn Telecommunications 211

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

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Organization Strategy Meme Trends 74

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Research and find TikTok influencers in your niche that have an engaged following.

Strategy 92

Strategy Marketing Banking Influencer 92

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Meme Marketing Hashtag Campaign 101

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. TikTok videos are around 15-seconds, but users can string clips together to make stories of up to 60 seconds long. TikTok is for sharing fun, meme-related videos.

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UGC Hashtag How To Meme 139

Later

FEBRUARY 16, 2021

Nike’s “Dream Crazy” Video. 2: Play Digital’s Engaging Bathtub Challenge. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. Gamification on social media is a great way to increase brand awareness, engagement, and reach.

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Campaign Social Media Brands Apparel 91

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instagram: 10.3 million Facebook: 15 million YouTube: 17.6

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Construction Social Media Strategy Collaboration 52

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Later

DECEMBER 11, 2020

From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead. Short Form Video Content on Instagram Takes The Lead. And the same can be said for memes.

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Trends Instagram Microblogging Meme 52

Sprout Social

JUNE 7, 2023

Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. What is brand experience?

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Brands Sentiment How To Analysis 106

Social Media Strategies Summit

SEPTEMBER 14, 2023

Mitchell Clements explains that brainstorming at ESPN has two primary purposes: Identifying potential “storylines” their audience will likely engage with during any sporting event, allowing them to create a bank of content ready to go if and when they happen. It was based on a viral video in the sports media space. It was timely.

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Content iPhone Sports Remix 130

Later

DECEMBER 11, 2020

From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead. Short Form Video Content on Instagram Takes The Lead. And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Hootsuite

APRIL 18, 2022

After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. Even if you just pop a few into the caption of your Reel, you’re giving your video a chance to go father than your own followers.

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Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Writing for social media is not an easy job. . Looking at you, Twitter meanies.).

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Social Media Tips Tools HootSuite 145

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

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