Social Media Strategies Summit

MARCH 1, 2024

While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats.

Video 229

Video Trends Marketing Mobile 229

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Pam Moore

JUNE 8, 2017

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency.

Authentication 167

Authentication Brands Training Communities 167

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 94

Influencer UGC Metrics Case Study 94

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. Well, now’s the time to learn!

Influencer 111

Influencer Instagram Brands Marketing 111

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. What is social media collaboration? They can also happen between influencers, brands, non-profit organizations, or a mix of these entities. The result?

Collaboration 93

Collaboration Social Media Project Reputation 93

Socialized

MARCH 19, 2010

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# “Retweet influence&# ? Tags: Social Media. The conclusion?

Influencer 179

Influencer Social Media Metrics Statistics 179

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

Social Media 98

Social Media UGC Reddit YouTube 98

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Ready to plan your next influencer campaign?

Social Media 114

Social Media Collaboration Instagram Influencer 114

Keyhole.co

NOVEMBER 8, 2023

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?

Social Media 52

Social Media Policies Guidelines Privacy 52

Pam Moore

JUNE 30, 2017

Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. However, you can influence perception if you know how to build, launch and manage your brand architecture. Want to leverage social media marketing for your brand?

Brands 167

Brands Strategy Authentication Reputation 167

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 145

Trends Influencer Strategy Hashtag 145

Oktopost

AUGUST 29, 2022

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her.

B2B 129

B2B Strategy How To Social Media Management 129

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Sharing Social Media Techniques.

Training 172

Training Forums Team Curation 172

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Mindjumpers

MAY 12, 2011

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. Before we became involved in social media – or just in the online sphere for that matter – brands were “just” brands. Transparency + authenticity = human.

Social Media 211

Social Media Brands Authentication Reputation 211

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Converting Digital to In-Person.

Retail 60

Retail Influencer Marketing Authentication 60

Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 89

Social Media Management Questions Social Media Skills 89

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

Social Media 145

Social Media Privacy YouTube Instagram 145

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Growing an Instagram presence organically definitely requires a combination of time and strategizing.

Instagram 115

Instagram Tools Strategy Hashtag 115

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. What is the definition of co-created content.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

MAY 12, 2019

However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture.

Brands 109

Brands Strategy Reputation Authentication 109

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., Influencer Marketing Going Micro. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Brands can influence thought, emotion and action. Brand can inspire.

Authentication 78

Authentication eBook Brands B2B 78

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Do your research (on influencers) and don’t take it lightly. Lauren Mims.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Influencer 109

Influencer Brands How To Marketing 109

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Brands can influence thought, emotion and action. Brand can inspire.

Authentication 78

Authentication eBook Brands B2B 78