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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. Consumers crave authenticity.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

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Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Use Instagram Memes to Increase Customer Engagement (and Share Your Sense of Humor)

agora pulse

Should your brand or agency publish memes? Find out why this content performs so well and how you can improve engagement with Instagram memes. As a photo- and video-based social media platform, Instagram requires eye-catching visual content. Memes could hold the answer to your agency or brand.

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The Meme-ification of Instagram

Buffer Social

We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. The Trend on Instagram: Less Polish, More Authenticity. Memes included. Memes are clever.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform