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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Consumers today are much savvier and appreciate authenticity.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

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2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. What does this mean for brands? Trend #1.

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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

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How to Create a YouTube Channel to Grow Your Brand and Make Money

Hootsuite

Fun suggestion: Your brand should have a presence there. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video site, compared to the 69% who use Facebook. The name and email address won’t be publicly linked to your brand, so don’t worry about keeping those on-message.

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