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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 97
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. Consumers today are much savvier and appreciate authenticity.

Trends 147
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Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

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5 best TikTok marketing agencies in 2023

Sprout Social

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

Examples 133
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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

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Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

Video 76