Keyhole.co
NOVEMBER 9, 2023
In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?
Hootsuite
SEPTEMBER 21, 2023
Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.
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Bill Hartzer
NOVEMBER 29, 2012
It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Test Keyword Lists. Ad Testing.
Jon Loomer
APRIL 18, 2018
Here's a helpful article on the topic, just in case you need to pass it along to frustrated folks.) Launch an article for Page Post Engagement to that audience to help them see external validation of your product. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.
Ignite Social Media
APRIL 23, 2020
In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. To learn more about the bidding options, check out the What You Need to Know About Facebook’s New Cost Cap Bidding article. To learn more about Automated Rules, check out the Facebook Ads Reporting Rules article.
Ignite Social Media
JULY 11, 2019
Check out the Your Guide to Facebook Bid Strategies Facebook article for the complete list. When setting Cost Cap, make sure not to use an aggressive cost per action (CPA), as this may negatively impact your reach. Not sure what to use as your average CPA? Setting your Cost Cap.
Buffer Social
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!
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