Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 24, 2010

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. They are always asking the question “How can we do this&# better?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 20, 2010

link] – good breakdown of social media business applications. link] [link] stephen elliott RT @jaybaer: Does Your Blog Have a Long Tail [link] [link] Catherine Davis RT @jaybaer: Does Your Blog Have a Long Tail [link] (interesting search applications) #SEO [link] Steve Woodruff RT @jaybaer: Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? link] Paige Holden Great question. Alright, your turn.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself? Interesting times, for sure.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

APRIL 14, 2010

The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! The Key to Social Media Success is Just 2 Letters – [link] (via @jaybaer) reminds meof The Ultimate Question! RT @jaybaer: Are you Helping or Selling via social media?

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. That is a very good question – And I don’t think I can! in social media?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JUNE 11, 2010

It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. It will definitely be applicable. [link] jaybaer Thanks Pete. That much is certain.

Upcoming 126

Upcoming Project News Social Media 126

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. And that’s why your social media strategy must be tools-agnostic. I wonder if that policy is still in effect? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. This is a social address book, and social CRM application at each extreme. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 31, 2010

No question that “have conversations&# is still the mantra out there, and it contributes to the angst among businesses, because it’s to some degree an unrealistic expectation. Thank you very much. And no ulterior motive. I agree that Twitter is perhaps the most conversational, because the back and forth is more immediate.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MAY 20, 2010

Now the question becomes what does these metrics diagnose? link] Martin Seibert We are creating a social media metrics application at [link] that will centralize all your web stats in one place. .&# Rarely are accumulations the best data points. Number of people who “like” you on Facebook. Number of Twitter followers.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Adam [link] jaybaer Excellent question. This is pretty much a show-stopper for any applications that require precision beyond a finger touch. Leave them in the comments and we’ll discuss.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

JULY 13, 2010

Question for some is, if they were a SoMe thought leader/delivery in their previous company (client not agency) should they go out solo or hit up agencies to bring them in.? I'd argue that social media is like sales, recruiting, or communications. link] Alex Kaufman Decently accurate. Everyone ought to be thinking about it.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day. Content is king, agreed.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Facebook users do not realize that their status updates can be as public as they are, much less searched through an application like kurrently.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JUNE 30, 2010

I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. She, as is, sadly, too often the case, doesn't know a whole lot about social media. So she asked me: How can we use social media to reach our customers?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 21, 2010

Visto en [link] vía @LaTrinchera [link] Victoria Ronco Great ref post: 39 social media tools for daily use: [link] [link] Victoria Ronco Great ref post: 39 social media tools for daily use: [link] [link] Natalie Michelson RT @gresco: RT @victoriaronco: Great reference post. Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

If someone asks a question or complains to @yourbusiness on Twitter, you can possibly provide some immediate triage and basic assistance, but because you don’t know who the person really is, what their account history is, etc. Save the metrics piece, and since they also own a metrics company… Application to business?

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. link] Mari Smith Love it!!!

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank.

Social Media 120

Social Media Strategy Mobile Consultant 120