Apple Communities Company Social News 
Techipedia: Tamar Weinberg
OCTOBER 22, 2009
First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.
Techipedia: Tamar Weinberg
JANUARY 23, 2008
Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.
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Techipedia: Tamar Weinberg
JULY 2, 2010
I had graduated college the previous year, so many of my classmates seemed to have “moved on&# from the social sites of my time (all of which have dissolved). But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
Once online, it caught the attention of executives at Apple who flew him into California to make it a commercial reality. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.
Techipedia: Tamar Weinberg
JULY 21, 2009
Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?
Techipedia: Tamar Weinberg
JULY 7, 2010
Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated.
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s their community of choice and that’s fine.
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