article thumbnail

Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

But this year’s event looks markedly different from Rio and London. Viewers are taking to Twitter to share which events they’re most looking forward to and their hot takes on athletes’ performances. Still, fans all over the world are eager to tune into their favorite events with streaming services contributing to overall viewership.

Brands 133
article thumbnail

How companies use video content on social media

Visually SM

Here is a cool and inspiring example, brought to you by apparel brand Everlane: Instagram. Hit the link in our bio to register for events + score 30% Lifestyle Gear. Event videos. Posts about your brand’s events can be used for a variety of reasons. Play with different fonts, effects, colors, soundtracks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.   The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. They even closed their stores and sent their employees home.

article thumbnail

The Marketer’s Guide to Summer Influencer Campaigns

Pixlee

Take cues from how your potential customers spend their summers, what events they’re interested in, and what unique angle your brand can take to stand out from competitors during the season. Celebrate Pride with Diverse Influencers . Pride festivities celebrate the LGBTQ+ community annually, throughout the month of June.

article thumbnail

How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

There are lots of ways to outsource the production of apparel and gifts with sites like Printful. Host an event or workshop. Events and workshops are a quick way to monetize your social media presence. Event ideas to create and launch: An in-person course or workshop. A charity fundraiser and networking event.

article thumbnail

5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

With this in mind, here five tactics you can use to successfully transition customers from offline to online: Host a Virtual Event . 1: Host a Virtual Event . While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. .

Hashtag 68
article thumbnail

How Fashion Brands Can Use TikTok

Pixlee

Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok. Create a Virtual Event. As virtual events gain traction, fashion brands can host virtual fashion shows or event-like experiences with TikTok. Before and After Videos with Influencers or Customers.

Fashion 59