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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115
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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. To maintain your integrity, work with brands that: Naturally fit your content and personality. sponcon. ).

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. movies, songs, etc.)

Buy 143
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

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Why Brands Should Invest in a TikTok Strategy

Pixlee

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. You’ve come to the right place. .

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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). million Facebook: 40.95 million Facebook: 40.95

Sports 59
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How Brands Are Giving Back to Their Customers During COVID-19

Likeable

But the one good thing about crazy (or scary, or uncertain) times is that they often bring out the best in people—and, in the case of brands, some very creative ideas and activations. Its trainers will host these 20-minute work-ins live on the Planet Fitness Facebook page daily at 7 p.m. Lululemon: Instagram Live. MOMA: Free Classes.

Brands 102