Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Earned media is about getting third-party media coverage for a business. Shared media is about engaging stakeholders on social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Oktopost

JANUARY 25, 2021

The right tools can take a lot of the manual busywork out of social media management — saving you time, money, and stress. Remember, your social media audience isn’t there to passively consume content. The Best Tools for B2B Social Media Management. Zoho Social. Engage your audience.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 143

Social Media Management Social Media How To Template 143

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. LinkedIn: 2.2%

Research 102

Research Social Media HootSuite ROI 102

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sherrilynne Starkie

AUGUST 4, 2013

Emergency responders need to establish immediately a viable social media presence and have a clear idea what what is being said and who is saying it on behalf of the service. They also need to be able to easily monitor social media chatter across social networks.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Social commerce. Sprout integrations: Google Analytics, Bitly.

Social Media Management 144

Social Media Management Social Media Platform Review 144

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively.

Social Media Management 111

Social Media Management Social Media Tools HootSuite 111

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials.

Social Media 119

Social Media Brands Reddit B2B 119

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 130

Social Media Management Social Media Tools How To 130

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Strategy and analytics.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Buffer Social

JANUARY 16, 2025

Identify popular social media channels for your audience. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Track media coverage across social media, news, blogs, and podcasts.

Tools 123

Tools Sentiment Price Social Media Management 123

Webbiquity SMM

MARCH 27, 2017

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. Schedule posts and updates across social networks, from multiple accounts.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

Social Media Management 125

Social Media Management Social Media Survey Data 125

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Salesforce Social Studio.

Analytics 125

Analytics Social Media Tools Curation 125

Oktopost

JULY 8, 2024

Social listening and analytics tools like Oktopost enable you to gather valuable first-party data to segment your audience. Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization.

B2B 105

B2B Influencer ROI Authentication 105

Oktopost

AUGUST 21, 2024

Oktopost is the only tool connecting your employee advocacy plan with your social media management platform. Source Is B2B UGC More Effective on Certain Networks? Not all social networks are created equal when it comes to B2B audiences.

UGC 106

UGC B2B How To Authentication 106

Hootsuite

SEPTEMBER 16, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% What should educational institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix? Facebook: 3.6%

Education 97

Education Research Social Media HootSuite 97

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. Zoho Social gives you an in-depth insight into your audience analytics.

Social Media Management 111

Social Media Management Social Media Tools Tweetdeck 111

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 112

Social Media Management Social Media Tools Price 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Hashtags may be the answer.

Hashtag 131

Hashtag Analytics LinkedIn Content 131

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. Category: Web Analytics Tools.

Company 38

Company Twitter Content Marketing 38

Buffer Social

MARCH 5, 2025

Conduct a social media audit If you were already posting on your social media handles (however infrequently), evaluate: What kind of posts get the most engagement for your social media accounts? Which types of social media content led to the most profile visits?

Social Media 115

Social Media Strategy Marketing How To 115

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. It also gives you the info you need to prove and improve your social media ROI. How to use LinkedIn analytics. LinkedIn Post Analytics.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Buffer Social

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. Why crosspost on social media?

Social Media 121

Social Media Hashtag Instagram Social Media Management 121

Hootsuite

APRIL 25, 2024

It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Media monitoring.

Curation 113

Curation Social Media Management Tools Social Media 113

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Why use Facebook analytics (a.k.a. Facebook Page Insights and Facebook Audience Insights are both Facebook analytics tools.

Analytics 145

Analytics Facebook HootSuite Overview 145

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. Social Media Management Tools. Social Network-Specific Tools.

Social Media 190

Social Media Tools Netvibes Lithium 190

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 260

Social Media Tumblr Marketing B2B 260

Oktopost

NOVEMBER 11, 2024

LinkedIn’s recent announcement regarding the discontinuation of the My Company tab and Employee Advocacy Analytics presents a significant opportunity for businesses to leverage Oktopost’s employee advocacy solution.

B2B 62

B2B Tools Strategy Marketing 62

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics. Without one, you won’t have access to analytics.

Metrics 145

Metrics Analytics Instagram How To 145

Sprout Social

NOVEMBER 22, 2019

Thanks to the number of Facebook analytics tools out there, figuring out how to increase your own engagement and uncover new customers is easier than ever. Take a deep dive into your data with these Facebook analytics tools. With the right Facebook analytics tools you can do that and more. Sprout Social. Iconosquare.

Analytics 145

Analytics Tools Facebook Metrics 145

Buffer Social

JANUARY 22, 2025

I’d argue this is not as important a consideration as it once was, since you can find all sorts of niches on the sprawling social networks of today. Social media management: No surprises here, but I’m a huge fan of scheduling social media posts in advance. Where is your audience?

Social Media 115

Social Media LinkedIn Instagram Platform 115

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 215

Social Media ROI B2B Marketing 215

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analysis 103

Analysis Social Media Tools HootSuite 103