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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140
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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Google Analytics can be an unlikely ally here.

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Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads

Social Media Today

The update will ensure better uniformity of the data presented in both apps.

Data 169
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Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures.

Analytics 212
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What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. This is because it’s essential to be able to take data and turn it into actionable insight. Social media audits.

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Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options

Social Media Today

Google has launched an updated version of Google Analytics, which will make it easier for users to pinpoint key data trends.

Analytics 218
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Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Social Media Today

The update will ensure better uniformity of the data presented in both apps.

Data 151