Sherrilynne Starkie

JANUARY 29, 2018

It takes being logical, objective and analytical too. This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns.

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Consultant Analytics Social Media Sysomos 347

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And with more complex advertising tools, myths and misconceptions abound, especially surrounding data. -->. And you know what?

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Analytics CPA Facebook Advertising 167

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

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Analytics Facebook HootSuite Overview 145

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. BrandMentions.

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Analytics Social Media Tools Price 179

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Marketers hustle to push out engaging content every day to skyrocket their engagement levels.

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Analytics Tools Facebook Overview 119

Buffer Social

NOVEMBER 24, 2020

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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Analytics LinkedIn Data Metrics 98

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

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Analytics Social Media HootSuite Metrics 83

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Facebook Insights 8.

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Analytics Tools Facebook Marketing 98

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook is an excellent tool for lead generation.

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Analytics Tools Facebook Marketing 52

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. PLEASE LIKE MY FACEBOOK PAGE.

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Analytics Social Capital Klout Analysis 380

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Dive deeper into video engagement performance with Sprout Social.

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Engagement Report Video Metrics 125

Jon Loomer

DECEMBER 2, 2017

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports.

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Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. Knowing their interests will help you craft more engaging social media content.

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Social Media How To Survey Analytics 213

Keyhole.co

JANUARY 25, 2023

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. The truth is, Facebook Analytics will completely change the way you do business. What is Facebook Analytics?

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Analytics Facebook Hashtag Report 52

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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Analytics Conversation Brands Sentiment 85

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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Facebook How To Publishing Analytics 121

Adam Sherk

DECEMBER 12, 2011

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. Simply Measured. Buddy Media. Socialbakers. SEOMoz Pro.

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Analytics Tools Lithium Facebook 253

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Data keeps you on track to achieve your social media goals, proving what’s working and — just as importantly — what’s not. What is social media analytics? How to track social media analytics. Instagram Analytics.

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Analytics Social Media HootSuite Template 138

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

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Analytics Facebook Overview Metrics 72

Visually SM

MAY 19, 2020

Web analytics tools are the marketer’s primary weapons. Data – from analytics reporting traffic and conversion rates to engagement performance metrics – has become as much a part of a marketer’s job these days as working on actual marketing campaigns. 6 best web analytics tools. KISSmetrics.

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Analytics Tools Strategy Content 130

Jon Loomer

MARCH 21, 2022

You should be skeptical of too-good-to-be-true traffic results coming from Facebook ads. Don’t just trust that those clicks and landing page views are highly-engaged users. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality.

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URL Facebook How To Analytics 201

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. New Snapchat analytics metrics. Let’s get to it!

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Analytics Tools How To Metrics 144

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

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Hootsuite

SEPTEMBER 22, 2022

To get the most out of your chatbot , you need to dive into chatbot analytics. But we know it’s easy to get overwhelmed by the volume of data available. In this post, we’ll break down the most important chatbot analytics for your business and how you can use them. What are chatbot analytics? Why use chatbot analytics?

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Metrics Analytics FAQ Conversation 106

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked websites on the planet after Facebook.

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Metrics Analytics YouTube Price 98

The Realtime Report

NOVEMBER 22, 2022

How to Use Data to Improve. Bonaventure University , the entire digital universe had generated 44 zettabytes of data by 2020 — and it has been estimated that, by 2025, 463 exabytes of data will be produced on a daily basis. How can yours beneficially use data? Foster Stronger Employee Engagement and Retention.

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Data How To Class Analytics 91

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best.

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Analytics Social Media Tools HootSuite 145

Ignite Social Media

JANUARY 9, 2020

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data.

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Data Social Media Analytics Metrics 132

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.

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Engagement Facebook HootSuite Groups 145

Unmetric

AUGUST 9, 2019

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. Get data on the sources behind the saves of your brand’s pins.

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Analytics Tools Price Curation 126

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports. Why measuring your YouTube Analytics is so important. Earnings Reports.

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Analytics YouTube Video Embedding 142

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach. of your Facebook page followers. What is Facebook engagement rate?

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Engagement Strategy Facebook UGC 59

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145

Webbiquity SMM

MAY 9, 2023

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

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Social Media Tips Marketing HootSuite 267

agora pulse

OCTOBER 21, 2020

How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. How to Access Data. There’s so much data!

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Analytics YouTube Overview Social Media Management 107

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. They have a ridiculous amount of data they can use to make sure that the right people who are most likely to act will see your ad. This doesn’t mean that Facebook ads optimization is bad. How Facebook Ads Optimization Works. This is all engagement!

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Facebook Eventful Campaign Conversation 205

Ignite Social Media

NOVEMBER 9, 2017

Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post. At Ignite Social Media, we believe the answer begins with quality analytics and sound analysis of thousands of posts what makes them engaging.

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Engagement Brands Facebook Analysis 109