Unmetric

MAY 28, 2019

In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? UPS repeatedly delivers—pun completely intended—on social and its performance vouches for it. Then how is it that Tesla is so good at social? Yes, FREE pizza.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant posts a week. Part of that strategy should also include selecting the best social media management tool.

Social Media Management 40

Social Media Management Social Media Tools How To 40

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. ” You can find impressions in the “Reach” tab in YouTube analytics.

YouTube 99

YouTube Engagement Metrics Analytics 99

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Keyhole is a Mention alternative offering end-to-end social media management packages. Their website lists tools and services categorized by department, industry, and company type.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short.

Analysis 69

Analysis Data Sentiment Metrics 69

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 130

Reputation Tools Brands How To 130

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Hootsuite

AUGUST 22, 2022

LinkedIn hashtags are the best way to put up your bat signal and get noticed for your content, whether your goal is to build a personal network, gain followers for your company page , or recruit talent. I cover how to do this later on, but also check out our LinkedIn analytics guide for more audience research tips.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Source: Twitter Media.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

agora pulse

JANUARY 28, 2020

Actually, you’ve probably been making the shift to this form of social media marketing already. Relationship marketing expert and thought leader Jessika Phillips recently joined Agorapulse’s Social Pulse Weekly Show to share what social media managers should know about dark social.

Remix 139

Remix Social Media Management Conversation Analytics 139

Hootsuite

MAY 20, 2020

In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. But hackers may still be able to gain access to secure social media through vulnerabilities in connected third-party apps. They got in through a third-party analytics app. Human error. Everyone makes mistakes.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Sprout Social. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Oktopost

OCTOBER 28, 2021

To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI. As it turns out, nearly 4 out of 5 B2B buyers prefer digital sales formats – and social media is among the most popular of those formats.

Tools 144

Tools B2B Price ROI 144

Hootsuite

MARCH 15, 2021

Tracking Twitter analytics will give your brand insight into how you’re performing on the platform. How to monitor Twitter mentions using Twitter Analytics. Open Twitter Analytics. Click More (the icon with three dots) in the Twitter menu and choose Analytics. This will bring you to the Twitter Analytics landing page.

Twitter 145

Twitter HootSuite Notification Analytics 145

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Get started on saving time and energy on your own social media management!

Conversation 127

Conversation Tips Facebook Advertising 127

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Most social media managers write copy, but not all of us are at the “ridiculously good” level yet.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media analytics. Social listening. Social media advertising. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Google Alerts.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Socialmedia.biz

JUNE 8, 2018

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. Based in New York City, Synthesio is one of the leading social media monitoring vendors in the world that operates in different languages.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Sprout Social

MAY 8, 2017

If you’re spending a lot of time on social media for your company, wouldn’t you want to make sure you’re receiving the best results possible? As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Improve ROI. Post Reach.

Social Media 108

Social Media How To Metrics ROI 108

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Hootsuite

APRIL 11, 2022

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics. Take a look below. Brandwatch.

Tools 110

Tools HootSuite Marketing Analytics 110

Hootsuite

JUNE 24, 2020

New hires can still work on social media content, but this process reduces the risk that something will get published that breaches company policy, is incorrect, or simply isn’t in keeping with the brand’s style. . Or for third party companies working on social media, client approval is needed before publishing.

Social Media 145

Social Media HootSuite How To Template 145