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Maximizing Your Social Media ROI with Analytics Integrations


It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about?

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How to measure social media ROI for your business

Sprout Social

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.


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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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How to Prove and Improve Social Media ROI (+ Free Tools)


But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

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Dark Social in 2023: Here’s Why (and How) You Should Track It


Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Common examples of dark social are: Private messaging apps (e.g. dark social.

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Pinterest Analytics 101: Tips and Tools to Help You Track Your Success


Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics. To use Pinterest Analytics, you’ll need a business account.

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How To Grow Your B2B Social Media ROI In 2023?

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. Promote content through multiple channels The widespread use of the Internet has resulted in an increased number of social media platforms for web users.