Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities.

Analytics 60

Analytics Data Training Marketing 60

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 110

Social Media Insurance ROI Meme 110

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? You’ve got Community , which just raised $40 million. I love LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. I like to achieve the highest ROI possible out of every minute I spend online. Social Media is About Humans Connecting to and Growing With Other Humans.

Metrics 96

Metrics Social Media Marketing ROI 96

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Kikolani

OCTOBER 10, 2011

How to Optimize 7 Popular Social Media Profiles for SEO covers how certain social networks use specific elements of information that you supply in your profile to optimize each profile on their network. Writing Around the Web – Social Media ROI, Google+, and Local Search. Related Posts.

Analytics 113

Analytics SEO Social Media Google 113

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. In short: social media is human interaction. Taking part in social media means your business must become more human to be more successful. Blogging helps your social media efforts. Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Key data and analytics to monitor to help you optimize your business results and LinkedIn. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. But that’s not the case.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. You can also use social media to conduct A/B testing.

Data 94

Data Social Media HootSuite Template 94

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 10, 2017

Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day.

ROI 53

ROI Sentiment Analytics Report 53

Keyhole.co

MARCH 7, 2024

Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. So this might not be a good choice if you plan on using analytics and scheduling tools from a third party.

Influencer 52

Influencer Instagram Tips How To 52

Pam Moore

OCTOBER 3, 2016

Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed.

Social Media 167

Social Media Marketing Training Skills 167

Sprout Social

JANUARY 2, 2019

Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands. Oh, and we also saw a notable shift in social content marketing.

Campaign 111

Campaign Social Media Metrics Trends 111

SocialFish

APRIL 1, 2011

Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Oktopost

JULY 24, 2023

It’s like the ultimate networking event – a non-stop hive of activity and cutting-edge conversation where you can rub shoulders with customers and leads, and create large communities comprising your ideal customer. How do you get that glittering, shimmering ROI all the biggest social media success stories are bragging about?

ROI 62

ROI Analytics Social Media Curation 62

Oktopost

OCTOBER 24, 2022

Boosting is another straightforward, low-effort way to increase social media traffic. Boosting on LinkedIn and other channels could substantially increase your ROI, particularly for posts that you expect to generate strong engagement. Of course, you should also consistently evaluate your performance on all other social campaigns.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. You can also use this information to test messaging and measure ROI. Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. Reputology.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

AUGUST 18, 2020

If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. This allows you to: Access Instagram Analytics to get data about your posts and followers Add links to your Stories Promote your posts as ads. Have a Creator or Business Profile.

Influencer 100

Influencer Instagram Tips Hashtag 100

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

Social Media 190

Social Media Paid Search Reputation SMS 190

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

DECEMBER 12, 2023

Pick the right networks Where will you post as an executive on social media? The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there. For some executives, it may be the only social platform you need. But don’t overlook other great options.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. HiveLive has a very different take on Enterprise Communities. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100