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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Build upon your networking skills.

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). – Collaborate with development team and oversee implementation of SEO strategies.

SEO 136
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

First, you must conduct a thorough online search using social media platforms and search engines. So, monitor customer reviews on your social media channels, third-party sites, and search engines. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation.

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20 Types of Digital Marketing that Works

Social Media Marketing

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. 20 Effective Digital Marketing Tools 1. Keywords are a cornerstone of digital marketing.

Types 90
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What’s next? 8 career paths for social media managers

Sprout Social

Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Beyond the obvious writing skills needed, it’s useful to have a working knowledge of search engine optimization (SEO) and familiarity with publishing platforms like WordPress.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Analytics solutions can be very helpful, so long as they give you the information that you want. “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Metrics 100
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Throwback Thursday: Ada Lovelace

Little Web Giants

Her entire research was based on the incredible Analytical Engine invented by the famous Charles Babbage. His first machine, the Difference Engine, fascinated her and they soon became friends. In the early 1840s she was asked to translate Luigi Menabrea’s article on Babbage’s second machine , the Analytical Engine, into English.