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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Which are the best Twitter analytics tools with which to get started?

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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. Reduce agent burnout Let’s face it.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

You need to gauge and analyze the overall sentiment of online conversations related to your brand. Understanding whether sentiments are positive, negative, or neutral can help you assess the public perception of your brand and make informed decisions to enhance customer satisfaction.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Besides auto-posting features and analytics, this nifty tool offers best-in-class social listening capabilities. Keyhole crawls millions of online conversations and notifies you when someone mentions your brand. You can also monitor audience response to different trends and choose the ones most relevant to you.

Tools 52