Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 147

B2B Social Media Content Engagement 147

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. Social selling depends on your ability to publish quality content and really engage an online community.

Social Media 118

Social Media How To B2B ROI 118

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media How To B2B ROI 117

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Social Media 62

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

Social Media 96

Social Media B2B Tools Marketing 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B How To Influencer 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 87

Social Media Publishing Social Media Management Film 87

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation.

Social Media 62

Social Media UGC How To Sentiment 62

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. Or, head to Google Analytics for a picture of all your social accounts. Here’s a look at your options : Image source.

Facebook 246

Facebook Examples Social Media B2B 246

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Community management and audience engagement.

Social Media Management 160

Social Media Management Social Media Tools HootSuite 160

Sprout Social

AUGUST 14, 2023

Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. Increase social ROI Per The Sprout Social Index™ , more than 1000 marketers revealed employee advocacy helped them drive more qualified leads, establish thought leadership and create new networking opportunities.

Platform 69

Platform Tools Curation Social Networking 69

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing. Analytics is about processing data.

Social Media 129

Social Media Report Tools ROI 129

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Start Free Trial. Agorapulse.

Social Media 105

Social Media Analytics Tools Instagram 105

Sprout Social

JULY 31, 2018

In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. This is why our industry has struggled to “get beyond engagement” and “understand social ROI” for so long.

ROI 70

ROI Instagram Social Media Journal 70

Koka Sexton

DECEMBER 31, 2022

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A comprehensive understanding of the role of each channel and the best practices for leveraging a brand presence across them is necessary to effectively reach target audiences and maximize return on investment (ROI).

Strategy 92

Strategy Marketing Social Media Campaign 92

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

LinkedIn 90

LinkedIn Influencer B2B Social Media 90

Keyhole.co

FEBRUARY 13, 2022

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. If you are not sure how to measure your social media success with analytics, try the Keyhole trial for free and follow the guide to align your goals with our tool.

Social Media 52

Social Media Analytics Tools Instagram 52

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. But what about the benefits of doing so?

Social Media 118

Social Media Marketing Social Media Management Influencer 118

Oktopost

JUNE 15, 2023

From comments on your posts to indirect, untagged mentions of your brand, products, services, social listening makes it possible for you to go above and beyond in terms of customer service and community management. But those major B2B influencers are only the tip of the iceberg.

Social Media 62

Social Media B2B Influencer Sentiment 62

Oktopost

JUNE 5, 2023

But integrating the two efforts together can prove transformative for companies looking to maximize engagement online and streamline community management. Content repurposing between email and social media maximizes ROI When it comes to content creation, social media and email are highly demanding.

Social Media 87

Social Media Marketing Campaign ROI 87

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. To find out, visit the Twitter Analytics Followers dashboard. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 263

Social Media Strategy Instagram LinkedIn 263

Oktopost

JULY 13, 2023

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. The downside?

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

MARCH 24, 2020

What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. Where is your community most active? What engages your community?

Social Media 84

Social Media Analysis How To ROI 84

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%.

Social Media 112

Social Media HootSuite Social Media Management Campaign 112

Oktopost

JULY 20, 2023

Social media management should never exist in a bubble, and your community management and social listening tools have more than one purpose. Automate analytics, and regularly publish them in ready-to-present formats that clearly demonstrate ROI.

Social Media 62

Social Media Social Media Management Platform Marketing 62

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Marketing 115

Marketing Discount How To B2B 115

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Fans beget more fans.

Brands 121

Brands Strategy Hashtag Social Media 121

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt.

Twitter 147

Twitter Company Software B2B 147

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? These innovative experiences are helping organizations drive ROI , boost loyalty, and stand out in a rising sea of online advertisers trying to win wallets in a retracting economy.

Social Media 143

Social Media Strategy Questions HootSuite 143

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. In addition to the content itself, each platform has its own unique features that help maximize ROI. Analytics – A lot of marketing is based on intelligent guesses. All of this requires constant human input. Post-automation.

Social Media 150

Social Media Marketing Hashtag Instagram 150

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 117

LinkedIn Tips URL Skills 117

Pixlee

SEPTEMBER 27, 2021

Many brands realize there is a need for video content, but aren’t aware of the breadth of content already available to them from their existing community. Tracking Analytics: One of the key factors that’ll help you boost sales is analytics. Understand the Full Scope of your Video Content. Collect UGC from Passionate Customers.

Video 52

Video UGC Social Media How To 52

Oktopost

APRIL 10, 2023

With our own platform, you can take advantage of a range of tools, from customer data platforms to community management tools, to ensure growth doesn’t interrupt flow. For the world of B2B social media marketing in particular, lead generation is an incredibly profitable pursuit, provided you understand how to make the most of it.

Social Media 62

Social Media Publishing Social Media Management Platform 62

Oktopost

OCTOBER 24, 2022

Boosting on LinkedIn and other channels could substantially increase your ROI, particularly for posts that you expect to generate strong engagement. Use a social media analytics platform to see exactly how your employee spotlights are performing. ? Learn more about how employee advocacy helped Corel develop their brand community. ?

Social Media 109

Social Media How To LinkedIn Brands 109

Sprout Social

MAY 3, 2021

Social media is a crucial channel for B2B marketers. Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. In this guide, we’ll break down exactly how to measure your B2B social media ROI and grow it for the long-term.

Social Media 108

Social Media ROI B2B How To 108

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study Social Media Influencer ROI 40